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Different Customer Types: Issues & Solutions

A good business sense demands you to treat every person as a customer, even if they are just window shopping or casually checking out products on your website. You should make them feel welcome, giving them enough attention so that they can at least feel inclined to spend some time at your marketplace. In your...

Enhance Service Process with Customer Service Collaboration

Imagine a situation where your customers are leaving your business due to inefficient customer support. You get a clear indication that your customer support department lacks the resources to timely resolve customer queries. Then it’s high time you make up for your inefficient customer support and enhance customer service. Train your operators and offer abundant...

10 Ways Technology Will Affect the Future of Customer Service

What’s your impression of good customer service?Most businesses do their best to serve their audience in the most effective way possible. The customers demand greater efficiency, so businesses compete to deliver it. According to Customers 2020: A Progress Report by Walker, consumers will consider customer service to be more important than product and pricing by...

AOV vs. LTV: Why Customer Lifetime Value Matters

Bundling? Free shipping? Suggested items? All of these eCommerce strategies work toward the same goal: getting customers to buy more on each visit, increasing the average order value. And they hold an important place in boosting revenue for your eCommerce brand. But what about increasing the lifetime value of your customers? Focusing on increasing order...

Why Do You Need to Rethink Your Customer’s Journey

Customer journey mapping has become such a buzzword in business that 34% of companies are already implementing it into their customer service. However, the idea behind mapping the customer journey is quite intuitive. It’s an abstract thing that helps you visualize how customers are converting. While innovative at the time the idea was introduced, the...

The Great Data Debate: Personalization vs Privacy What Really Matters

Data is the new oil. It is essential to the running of a business, and every company wants more of it. The influence of data collection can be seen in our day-to-day lives. Be it your ad recommendations, shopping recommendations, and so on. But just how much data is too much data in the hands...

How to Build a Customer Retention Strategy

Are you burning thousands of dollars in advertising your product to prospects? Are your marketing efforts falling face first? Are quality leads difficult to generate? Well, it’s time to make a big ‘U-turn’ and look towards your most important business asset- your existing customers. Existing customers drive your business forward one transaction at a time....

6 Email Management Tips to Keep Your Inbox in Order in 2024

Email is still a crucial channel to master if you want to be successful. Brands have been sending more emails than ever, and marketers consider emails to be among the most effective online communication channels. Email marketing expert Dela Quist states: To not have an email address is the digital equivalent of being homeless However,...

5 Golden Rules for Customer-Centric Copywriting Your Support Reps Should Use

Your company is the best in the business. You have world-class products because you buy from the best suppliers using top-notch materials. Everyone buys from you and your competitors cannot even come close in matching your quality and product range! Strangely, for some reason, you can’t increase your market share and move forward. Even though...

Leverage Your Business Growth with Customer Emotions

Identify and understand a customer’s drive and needs. It is an indispensable exercise that a business needs to do to ensure their long-term success. Most of the buyer’s decisions are influenced by their emotions. Tapping into consumer emotions can, thus, give you a significant edge over your competition; allowing you to flexibly pivot your business....

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