153 Customer Service Quotes to Up Your Customer Experience Game

Customer Service Quotes to Up Your Customer Experience GameEvery business aims to be customer-centric now. Only a company that makes its customers’ prime focus can stand out from the crowd and gain recognition.

So, if I were to ask you, which brand do you remember that you’d recommend to your friends?

No matter what brand you choose, there must be something that you would be basing your recommendations on:

  • Products?
  • Services?
  • Reviews?
  • Customer support?

Whatever be the case, it is only a good customer experience that can make you recommend it to your loved ones. 

How do you make your company customer-centric? 

Research is the only way on which you can base the foundation for a strong and loyal customer base. 

And, the one thing that many company’s fail to research upon is customer service quotes. Reading about popular customer service quotes gives you a basic idea of what is trending in today’s era and makes you realize what you need to do to offer delightful customer service.

Here are 150+ customer service quotes that’ll give you insight into a customer’s mind.

 Customer Service Quotes

  1. “Customer service means making it easy and fast for your customers to get the help they need―when and how they need it.” – Steve Benson, Founder & CEO, Badger Maps
  2. Customers don’t care about your policy, they care about action. – Flavio Martins, Best-Selling Author
  3. “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.” – Lauren Freedman
  4. The only purpose of ‘customer service’ is to change feelings. – Seth Godin, Author
  5. Do right. Do your best. Treat others as you want to be treated. – Lou Holtz, Former Football Player
  6. “Ease your customers’ pain.” – Hazel Edwards
  7. "When a customer enters the store, forget me. He is king." – John Wanamaker, Merchant, Religious Leader and Political Figure
  8. We have entered the era of the customer. Today, providing customers with outstanding customer service is essential to building loyal customers and a long-lasting brand.  – Jerry Gregoire
  9. “Customer service is the experience we deliver to our customers. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.” – Shep Hyken, Customer Service & Experience Expert, Hyken
  10. "The customer is king." – Unknown
  11. “People don’t just buy your products that they can see; they buy your attitude that they can sense” – Roxanne Emmerich
  12. You never get a second chance to make a first impression. – Will Rogers
  13. “The more helpful you are, the more pleasant the customer is.” – AJ Saleem, Academic Director, Suprex Tutors Houston
  14. "Until you understand your customers — deeply and genuinely — you cannot truly serve them." – Rasheed Ogunlaru, Author of Soul Trader
  15. Kind words can be short and easy to speak, but their echoes are truly endless. – Mother Teresa, Philanthropist
  16. "It is not your customer's job to remember you, it is your obligation and responsibility to make sure they don't have the chance to forget you." – Patricia Fripp, Professional Keynote Speaker
  17. "Bottom-line obsession comes from turning the pursuit of money into a God and forgetting the real master your business serves: The Customer." – Michael Shevack, Executive Coach
  18. “Customer service is what sets the good companies apart from the bad companies. Think of it as an added value. In today’s competitive industry, everyone can provide the best product, but not great customer service.” – Charles Vallena, Co-owner, Foretec Philippines
  19. “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honored.” – Chris LoCurto
  20. “Customer service is about excellence and integrity above all else and it should be a continually evolving process.”– Kirk Paulsen, President, River Oak Partners
  21. “Customer service has more in common with selling an identity than it does with selling a product.”– Than Merrill, CEO & Founder, FortuneBuilders
  22. “Customer service is nothing less than the foundation on which today’s most prolific businesses will be realized.”– Than Merrill, CEO & Founder, FortuneBuilders

    Customer Loyalty & Customer Service Quotes

  23. Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. – Chip Bell
  24. The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about. – Valeria Maltoni
  25. “Customers who love you will market for you more powerfully than you can possibly market yourself.” – Jeanne Bliss
  26. "Courteous treatment will make a customer a walking advertisement." – James Cash Penney, Founder J.C. Penney Stores
  27. “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” ― Ken Blanchard
  28. “Satisfaction is a rating. Loyalty is a brand.” – Shep Hyken
  29. The best advertising you can have is a loyal customer spreading the word about how incredible your business is. – Shep Hyken
  30. "Repeat business or behavior can be bribed. Loyalty has to be earned." – Janet Robinson, Former President and CEO of The New York Times Company
  31. "Customer satisfaction is worthless. Customer loyalty is priceless." – Jeffrey Gitomer, Author, and Professional Speaker
  32. "Because in any economy - especially a down economy - Customer loyalty is your strongest asset!" – John R. DiJulius III, The Customer Service Revolution
  33. Getting service right is more than just a nice thing to do; it’s a must-do. American consumers are willing to spend more with companies that provide outstanding service — ultimately, great service can drive sales and customer loyalty. – Jim Bush
  34. Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution. – Rick Tate

    Customer Satisfaction & Customer Service Quotes

  35. Unless you have 100% customer satisfaction, you must improve. – Horst Schulze, former president of the Ritz-Carlton Hotel Company
  36. “Customers don’t expect you to be perfect. But they do expect you to fix things when they go wrong.” – Donald Porter
  37. "The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you." – Derek Sivers, Founder CD Baby
  38. "Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, read Rule 1."  – Stew Leonard's Grocery Store Customer Policy
  39. "A satisfied customer is the best business strategy of all." – Michael LeBoeuf, Business Author, and Former Management Professor
  40. Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work and serve the customer! – Gene Buckley
  41. "Don't find fault. Find a remedy." – Henry Ford, Founder Ford Motor Company

    Customer Retention & Customer Service Quotes

  42. Make your products easier to buy than your competition, or you will find your customers buying from them, not you. – Mark Cuban
  43. “Historically, our number-one growth driver has been from repeat customers and word of mouth.” – Unknown
  44. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
  45. “Value-added promotes customer retention (they come back) but value-unique nurtures customer advocacy (they bring their friends).” – Chip Bell, Keynote Speaker & Author, The Chip Bell Group
  46. “Customer retention is the only metric that matters. When you focus on customer retention, by default you have to be exceptional at client care. In our instant gratification, online, lowest-price-is-best mentality, those companies that focus on keeping their clients, over acquiring new ones, will not only survive, but they will also thrive and see great profitability.” – Lou Altman, CEO, GlobaFone
  47. "I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care." – Gary Vaynerchuk, Author "The Thank You Economy"
  48. When the customer comes first, the customer will last. – Robert Half
  49. “The key is when a customer walks away, thinking ‘Wow, I love doing business with them, and I want to tell others about the experience.’”―Shep Hyken, Customer Service & Experience Expert, HykenRead more about Customer Retention Statistics.

    Quotes on Customer Service Benefits

  50. "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles." – Jim Rohn, Author, and Motivational Speaker
  51. Customers may forget what you said but they’ll never forget how you made them feel. – Unknown
  52. “Flawless customer service facilitates opportunity more than anything else―the opportunity to exceed any and all expectations.” ― Than Merrill, CEO & Founder, FortuneBuilders
  53. “If you have the confidence to speak with people, you can solve their problems.”―Steven Lowell, Customer Service Manager
  54. “The customer is not always right. You just make them think they are.”―Mike Mancini, Founder, Mancini Digital
  55. “Your target customers have to love you more than they hate change. And people really hate change.” – Erika Hall
  56. "Happy customers are your biggest advocates and can become your most successful sales team." – Lisa Masiello
  57. Every company’s greatest assets are its customers because without customers there is no company. – Michael LeBoeuf
  58. Focusing on the customer makes a company more resilient. – Jeff Bezos

    Company Culture & Customer Service Quotes

  59. "Make a customer, not a sale." – Unknown
  60. In an era when companies see online support as a way to shield themselves from costly interactions with their customers, it’s time to consider an entirely different approach: building human-centric customer service through great people and clever technology. So, get to know your customers. Humanize them. Humanize yourself. It’s worth it. – Unknown
  61. Keeping customers is about the experience, and the employees control the culture and temperature of the business. Never forget that. – Steve Wynn
  62. “Excellent firms don’t believe in excellence – only in constant improvement and constant change.” –Tom Peters
  63. You’re serving a customer, not a life sentence. Learn how to enjoy your work. – Laurie McIntosh
  64. Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do if you are to bring it to your customer interactions. – Betsy Sanders
  65. Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees. – Tony Hsieh
  66. Your best customers leave quite an impression. Do the same, and they won’t leave at all. – SAP Ad
  67. "Great teams need great leaders – leaders who inspire, motivate, instill pride, loyalty and a sense of fun at work." – Natalie Calvert, Customer Service, and Sales Strategist
  68. We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backward. – Jeff Bezos
  69. If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. – Jeff Bezos
  70. Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers. – Tony Hsieh
  71. When people call our call center, our reps don’t have scripts, and they don’t try to up-sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers. – Tony Hsieh
  72. Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work. – Martin Oliver
  73. Customer service is not a department, it’s everyone’s job. – Anonymous

    Brand Value & Customer Service Quotes

  74. "There's a place in the world for any business that takes care of its customers - after the sale." – Harvey MacKay
  75. “Great customer service is a critical competitive advantage for a business.” ― Steve Benson, Founder & CEO, Badger Maps
  76. The customer’s perception is your reality. – Kate Zabriskie
  77. Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business. – Zig Ziglar
  78. The purpose of a business is to create a customer who creates customers. – Shiv Singh
  79. It’s easier to love a brand when the brand loves you back. – Seth Godin
  80. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

    Quotes About Customer Service Cost Benefits

  81. "A rose on time is more valuable than a $1,000 gift that's too late." – Jim Rohn, Author, Motivational Speaker
  82. "The absolute fundamental aim is to make money out of satisfying customers." – John Egan
  83. "Customers are an investment. Maximize your return." – Unknown
  84. We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing. – Tony Hsieh
  85. “One customer well taken care of could be more valuable than $10,000 worth of advertising.”– Jim Rohn
  86. Politeness goes far, yet costs nothing. – Samuel Smiles
  87. “Your service is rated by your profit.”―Elle Clarke, CEO, Elle Clarke Media Group
  88. If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune. – John Rohn
  89. Good customer service costs less than bad customer service. – Sally Gronow
  90. Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them. – W. Edwards Deming

    Quotes on Customer Service (How to Improve the Process)

  91. The longer you wait, the harder it is to produce outstanding customer service. – William H. Davidow
  92. “The customer: Someone that indirectly pays for your food, clothes, and vacations. Be nice to them.” – Gene Caballero, Co-Founder of GreenPal
  93. “The customer tells us how to stay in business, best that we listen.” – Pamela Nelson, President, and CEO of Bracane Company
  94. "The magic formula that successful businesses have discovered is to treat customers like guests and employees like people." – Tom Peters, Best-Selling Author
  95. “Companies designed for success in the 20th century won’t be successful in the 21st”– Unknown
  96. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Co-Founder, and CEO of Apple
  97. “… the customer expects you to have knowledge of their stuff, not just your stuff.” – Jeffrey Gitomer, Sales Expert
  98. "When you make a mistake, there are only three things you should ever do about it: admit it, learn from it, and don't repeat it." – Bear Bryant, Former College Football Player, and Coach
  99. "When you assume negative intent, you're angry. If you take away that anger and assume positive intent, you will be amazed." – Indra Nooyi
  100. The goal as a company is to have customer service that is not just the best, but legendary. – Sam Walton
  101. Customer service is just a day in, day out ongoing, never-ending, unremitting, persevering, compassionate, type of activity. – Leon Gorman
  102. "Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?" – Jeffrey Gitomer, Author, and Professional Speaker
  103. "Go beyond merely communicating to 'connecting' with people." – Jerry Bruckner, Author The Success Formula for Personal Growth
  104. "Face a simple fact before it comes involved. Solve the small problem before it becomes big." – Lao Tzu, Philosopher
  105. "Your ability to communicate is an important tool in the pursuit of your goals, whether it is with your family, your co-workers or your clients and customers." – Les Brown, Author, and Motivational Speaker
  106. "Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away." – Marilyn Suttle, Success Coach

    Quotes About Customer Service Gone Bad

  107. If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000. – Jeff Bezos
  108. Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can’t see it but it’s happening, daily. – Seth Godin
  109. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission. – Jeff Bezos
  110. The reputation of a thousand years may be undermined by the conduct of one hour. – Japanese Proverb
  111. “It takes months to find a customer… seconds to lose one.” –  Vince Lombardi
  112.  “Listen to your customers or you will have none” – Zach Hendrix Co-founder, GreenPal
  113. Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. – Kevin Stirtz, Author
  114. "If you don't care, your customer never will." – Marlene Blaszczyk, Motivational Specialist

    Customer Experience and Customer Service Quotes

  115.  “Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt
  116. “Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this because if we don’t, somebody else will.” – Bill Gates
  117. “The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams
  118. We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos
  119. “Customer experience is one of the two core pillars of customer retention; the thing is, you can’t grow if your customers don’t stick around.” – Jes Kirkwood
  120. If companies start reinventing themselves and focus on the customer experience more, they will win out in the end. – Alfred Lin
  121. “CXM = The art and science of coaxing lifetime loyalty from daily transactions.” – Steve Curtin
  122. “Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps
  123. “No amount of advertising can repair the damage done by failing to properly address a customer’s concern.” – Unknown
  124. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker
  125. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. –  Jeff Bezos
  126. “Revolve your world around the customer and more customers will revolve around you.” – Heather Williams
  127. “Customer experience is the next competitive battleground. It’s where a business is going to be won or lost.” – Tom Knighton
  128. Culture, leadership and employee engagement are the essentials for great customer experience. – Steve Cannon, President & CEO of Mercedes-Benz USA

    User Experience and Customer Service Quotes

  129. “Want your users to fall in love with your designs? Fall in love with your users.” — Unknown
  130. Speak Human. Feedback is for human beings, so address them as such. Use the words your users use. – Dan Saffer, Author of “Microinteractions”
  131. Humans have always been emotional and have always reacted to the artifacts in their world emotionally. – Alan Cooper, President of Cooper
  132. When creating content, be empathetic above all else. Try to live the lives of your audience. – Rand Fishkin, Founder at Moz
  133. If you don’t talk to your customers, how will you know how to talk to your customers? – Will Evans, Design Thinker in Residence @ NYU Stern
  134. “There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser
  135. “People ignore design that ignores people.” — Frank Chimero, Designer
  136. “A consistent experience is a better experience.” — Mark Eberman
  137. As far as the customer is concerned, the interface is the product. – Jef Raskin
  138. “Does it better” will always beat “did it first.” – Aaron Levie, CEO at Box
  139. Rule of thumb for UX: More options more problems. – Scott Belsky, Vice President of Products & Community at Adobe
  140. I get very uncomfortable when someone makes a design decision without customer contact. – Dan Ritzenthaler, Senior Product Designer at HubSpot
  141. “UI is the saddle, stirrups, & the reins. UX is the feeling you get being able to ride the horse.”— Unknown

    Good Leadership and Customer Service Quotes

  142. “If you don’t have anybody in the room to look up to then you have to be the one.” – Jeannie Walters
  143. “If you’re not connecting with the people in your organization, you’ll never deliver the experience that you want for your customers.” – Unknown
  144. “Leaders foster collaboration by building trust and facilitating relationships. They strengthen others by increasing self-determination and developing competence.” – Deb Calvert
  145. “Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’ – Brian Tracy
  146. “Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.” – Gary Comer
  147. Develop success from failures. Discouragement and failure are two of the surest stepping stones to success. – Dale Carnegie, Author and Motivational Speaker
  148. “Ninety percent of leadership is the ability to communicate something people want.” – Dianne Feinstein, U.S. Senator
  149. An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.  – Jack Welch, former CEO of General Electric
  150. “One of the most important things for any leader is to never let anyone else define who you are. And you define who you are. I never think of myself as being a woman CEO of this company. I think of myself as a steward of a great institution.” – Ginni Rometty, CEO of IBM
  151. “Outstanding leaders go out of the way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” – Sam Walton, founder of Walmart and Sam’s Club
  152. “Of all the things I’ve done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal.” – Walt Disney, founder of Disney
  153. “We do not need magic to change the world, we carry all the power we need inside ourselves already: we have the power to imagine better.” – J.K. Rowling, Author - Harry Potter Series

You may not be motivated by these quotes, but you can certainly get an insight into the latest trends and what others are doing to ace up their customer service game. No matter what strategies you plan, what you want to do differently, what uniqueness you want to offer to your customers; in the end what matters the most is- “How delighted your customers were!”

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About the author

Jared Cornell

Jared is a customer support expert. He has been published in CrazyEgg, Foundr, and CXL. As a customer support executive at ProProfs, he has been instrumental in developing a complete customer support system that more than doubled customer satisfaction.

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