Annually, U.S. companies lose more than $62 billion due to poor customer service. Not surprising, considering Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good experience.  Bad customer service has become a major business problem today. It weakens the roots of even a...

A good business sense demands you to treat every person as a customer, even if they are just window shopping or casually checking out products on your website. You should make them feel welcome, giving them enough attention so that they can at least feel inclined to spend some time at your marketplace. In your...

Imagine a situation where your customers are leaving your business due to inefficient customer support. You get a clear indication that your customer support department lacks the resources to timely resolve customer queries.   Then it’s high time you make up for your inefficient customer support and enhance customer service. Train your operators and offer abundant...

What’s your impression of good customer service?Most businesses do their best to serve their audience in the most effective way possible. The customers demand greater efficiency, so businesses compete to deliver it. According to Customers 2020: A Progress Report by Walker, consumers will consider customer service to be more important than product and pricing by...

Bundling? Free shipping? Suggested items? All of these eCommerce strategies work toward the same goal: getting customers to buy more on each visit, increasing the average order value. And they hold an important place in boosting revenue for your eCommerce brand. But what about increasing the lifetime value of your customers? Focusing on increasing order...

Customer journey mapping has become such a buzzword in business that 34% of companies are already implementing it into their customer service. However, the idea behind mapping the customer journey is quite intuitive. It’s an abstract thing that helps you visualize how customers are converting. While innovative at the time the idea was introduced, the...

Data is the new oil. It is essential to the running of a business, and every company wants more of it. The influence of data collection can be seen in our day-to-day lives. Be it your ad recommendations, shopping recommendations, and so on. But just how much data is too much data in the hands...

Do you have a customer retention strategy? If not, your business may be at risk. Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. But, customer acquisition won’t help, if you are unable to retain customers. The cost to acquire customers can be very high, especially if...

Email is still a crucial channel to master if you want to be successful. Brands have been sending more emails than ever, and marketers consider emails to be among the most effective online communication channels. Email marketing expert Dela Quist states: To not have an email address is the digital equivalent of being homeless However,...

Your company is the best in the business. You have world-class products because you buy from the best suppliers using top-notch materials. Everyone buys from you and your competitors cannot even come close in matching your quality and product range! Strangely, for some reason, you can’t increase your market share and move forward. Even though...