Do you know what corporate mega-giants like Microsoft, Adobe, and Google have in common?  Besides, being worth billions of dollars, they all operate on the same ‘software as a service’ (SaaS) model.  However, surprisingly enough, not every SaaS company has been able to hit the jackpot.  The reason? Customer churn beyond control.  SaaS businesses out...

You’ve most likely heard people repeat the ‘customer is king’ mantra in the past. Well, there’s an obvious reason for this.  Customer-centric companies are 60% more profitable than companies that don’t focus enough on customers. Customer needs determine how, when, and where a business operates. If your customers prefer online shopping, you need an online...

Customer service experts have been trying to decode customer empowerment for a good number of years. In their quest, they have realized that just putting a human agent in the middle-ground to solve customer issues is not good enough.  The obvious question–  What leads to customer empowerment in its true essence?  To put it simply,...

Traditionally, the customer service industry revolved around the idea of waiting for a customer to encounter a problem and then offering the required solution. It’s the same as closing the barn door after the horse has bolted.  Now, here is the modern approach to customer service called proactive customer service that says- why wait for...

Do you have multiple email accounts and multiple people managing them?  Well, what if we told you that you could combine all your email accounts and let your agents work together from a single dashboard. Would that make you breathe a sigh of relief? Ladies and gentlemen, that is a shared inbox for you!  Having...

Do you know what is common between a primitive tribal man living in the jungles of Africa and a modern entrepreneur sitting in his New York office?  They both need the right tools to survive.  From wooden spears to sophisticated business software, tools have rapidly evolved to reduce human efforts and improve efficiency.  One such...

Did you know that around 306.4 Billion emails are sent and received worldwide every single day? By the time you finish reading this blog, around a billion emails would have been shared.  Let that sink in…  It’s without a doubt that within the last couple of decades, the ‘digital inbox’ has opened doors to improved...

In a parallel universe, customers might be 100% satisfied with every brand they buy from. However, the reality is that modern customers are encountering horrifying service experiences in this part of the Universe. For example, who could forget the dreadful incident of the United Express Flight 3411 in 2017? Here is a quick recap: Right...

The contemporary business world is flooded with the dog-eat-dog corporate mentality. Entrepreneurs are always advised that to taste success, they need to be ruthless, competitive, and above all, pragmatic. Amidst all this unsentimental chaos, empathy often takes the back seat. Will the real CEO (Chief Empathy Officer) please stand up? The average entrepreneur will tell...

A help desk software is important for businesses serving customers. When businesses offer a delightful customer experience, sales increase. Customers become brand loyals and refrain from brand switching. 74 percent of people are likely to switch brands, in case they find the purchasing process difficult. A help desk ticketing system automates the workflow of issue...