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People think of loyalty as a customer for a lifetime, but it is really much simpler than that. It’s about the next time, every time. – Shep Hyken No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward,...

There is no magical pain relief spray to ease customer pain points. Every challenge needs your undivided attention. Period. Online transactions are going through the roof and beyond- In 2019, U.S. online retail sales amounted to 365.2 billion US dollars. This figure is expected to double in the next 5 years, making life difficult for...

There lies an evident gap between satisfied and delightful customers. That gap is called Personalization. So it is Sunday morning, you enter into a coffee shop and get greeted by your name. You sit at your favorite place with your coffee cup which spells your name- ‘Shar-late’. Two sips and a few smiles later, you...

The above screenshot comes from the Deloitte Millennial Survey of 2017 that shows the percentage of millennials reporting that their employers have adopted flexible arrangements. Of these flexible work arrangements, the flexibility of being able to work from anywhere takes the biggest priority. Why? To find an answer to this question let us shave a...

There is only one boss: the customer. He can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else. – Sam Walton This statement by Sam Walton is probably one of the best descriptions of the modern market conditions. It pretty much explains the value of customers and gives...

English, Spanish, French, German, Chinese …the list of languages with over a hundred million speakers is quite long.   Despite the language and cultural differences, the global market has created a win-win situation for both businesses and customers. While businesses can go above and beyond geographical borders, customers can enjoy more options. For brands that wish...