Over the last few years, there has been a lot of buzz around the term “omnichannel”. So much so that you will hear almost every business make big claims that they offer “omnichannel customer experience”. But as fancy as it might sound, what does omnichannel really mean? And how is it any different from multichannel?...

Ask customers about their go-to customer service channels for contacting any business, and you are likely to get ten different answers- Ryan – “Hey! I love talking to service reps over the phone. Makes me feel like somebody is out there to help me.” Lisa– “As a working woman, live chat works perfectly for me....

In the pre-email era, people had to write letters, wait for them to get delivered, and then wait again for days to get a response.  Soon came the Internet, and the rest is history!  Earlier, what took days or weeks, can now be achieved in a matter of seconds. Awesome! However, email-arguably one of the...

Many people think that customer service is an individual sprint. In reality, it’s a relay race.  While most agents can answer a customer question on their own, you need a collaborative effort if you want to identify and fix the problem once and for all.  When you encourage customer service teamwork and collaboration, you can...