ProProfs Editorial Team

There was a time when customer complaints and queries were dealt with as and when they came with little to no record of them.  However, today things are much different. Right from powerful chatbots to automated workflows, the best customer service software has revolutionized how companies interact with their customers.  There is no doubt that...

Do you just assume you already know who your customers are and what they want? Do you have any strategies in place to target different customers differently?  Whether you are a marketer looking to target your niche audience or a product designer striving to create eye-catching products, understanding your customer base is the first step...

Here is a small question for you- ‘What differentiates companies like Amazon, Zappos, or Disney from the rest?” Well, it’s quite simple- the attribute of NOT settling for average experiences and building rock-solid customer relationships. Successful brands always strive to deliver more than what is expected of them and never hesitate to nurture their relationships...

Over the last few years, there has been a lot of buzz around the term “omnichannel”. So much so that you will hear almost every business make big claims that they offer “omnichannel customer experience”. But as fancy as it might sound, what does omnichannel really mean? And how is it any different from multichannel?...