ProProfs Editorial Team

A lot of contemporary businesses realize the importance of customer satisfaction but get clueless when you ask them a single question, “So, how do you measure customer satisfaction?” Customer satisfaction metrics can help – allowing you to measure customer loyalty, identify at-risk customers, reduce churn, and attract new customers in a crowded marketplace.  In short,...

Sales, Marketing, Human Resources, all these departments are known for illustrating the user journey using a funnel. But what about customer service?  For businesses, it’s time to rethink the customer support funnel. While no two companies are created in exactly the same mold, they can all use a support funnel to guide their customers to...

Since the outbreak of the COVID-19 pandemic, customer service managers, as well as employees worldwide are grappling with challenges such as remote working, communication barriers, and most importantly – lack of motivation.  Are your employees slacking off? Has team productivity gone down the drain?  Lack of customer service motivation is doing more harm to your...

Businesses are expected to be pragmatic, self-centered entities that should only look for profits. But in the coming years, the wheat will be separated from the chaff. Businesses that are driven by profits alone will fail. In contrast, businesses that create value for customers throughout their journey will win the race.  Modern customers are no...