ProProfs Editorial Team

Successful businesses know that acquiring new customers is only half the battle won. How quickly and efficiently you serve your existing customers can make all the difference.  Whether customers contact your business during the awareness phase or the post-sales stage, effective customer service management (CSM) can ensure they have a delightful experience.  By implementing the...

Do you feel a sense of confusion around the terms customer success vs. customer experience? You are not alone.  Business terminologies can seem greek to most people. But understanding the smallest of differences between important terms can help you become a customer-centric brand.  The quality of both customer success and customer experience can help you...

If you look closely, you will find that all great inventions were born out of pain points. The pain of commuting on land was solved by aviation technology; real-time communication was made a reality via the internet.  Similarly, for 21st-century entrepreneurs to create everlasting products and woo a wider audience, they need to address customer...

Wouldn’t it be great if your favorite brands never made a mistake? Sadly, we don’t live in a perfect world. Think of any Fortune100 companies (Apple, Disney, Amazon), and you will see they have one thing in common – they still receive customer complaints. If complaints are so mainstream, how do you handle them without...