25 Best E-Commerce Tools to Grow Your Online Business

E-commerce entrepreneurs have a lot on their plates – they are constantly worried about rising competition, low staff productivity, failing marketing tactics, and so on. 

Whether you run a small online store that sells a single product or an e-commerce marketplace that sells almost everything the mind can imagine, the best e-commerce tools will make your life much easier. 

Right from the best customer support software to the most popular analytics tools for e-commerce, we have discussed tools across multiple categories. 

In this blog, we will look at the 25 best e-commerce software that will help you bring more eyes to your online store, win customers, and grow your business into leaps and bounds. 

Let’s go! 

A Quick Look at the Top E-Commerce Tools & Their Key Features

What is an E-Commerce Tool? 

An e-commerce tool is any business software that helps you improve the way you operate your online business. With the right combination of the best e-commerce tools, you can manage customer inquiries, track your inventory, process payments, fulfill orders, collect feedback from visitors, and enhance the online shopping experience. 

Benefits of E-Commerce Tools

Different e-commerce tools can bring different benefits to the table. Let’s take a look at them.

1. Customer Support Software – Manage Multiple Channels in One Place

The best customer support software can help you manage multiple communication channels in one platform. For example, whether your online customers fill up a web form or drop a message via the live chat window, you can track and respond to each and every conversation. 

2. Analytics Tools – Understand Visitor Behavior on Your Website

Analytics tools offer you rich insights into your website traffic, user engagement, and user behavior. For instance, with the heatmap feature, you can clearly see the “hot spots” of your website, where visitors click and scroll the most. Moreover, you can track relevant metrics and finetune your website for better conversions. 

3. Feedback Tools – Capture Visitor Feedback 

Customer feedback tools help you capture feedback from each and every visitor in real-time. You can share targeted popups or surveys to seek feedback related to product image quality, ease of checkout process, ease of finding a product, overall shopping experience, and much more. 

4. Social Media Tools – Enhance Engagement on Social Media Platforms

There is no doubt that social media has become the new marketing battleground. With the best e-commerce tools for social media, you can schedule online posts for Facebook, Instagram, Twitter, etc., and engage your audience. You can also plan your marketing content and understand what people are talking about your brand on social media. 

5. Inventory Management Tools – Track All Product Inventory in One Place

Inventory management tools can help your e-commerce business keep a firm tab on your stock. Whether you sell on your own website or via marketplaces such as Amazon, you can track the inventory for each product, create automated purchase orders, and never run out of inventory. 

How to Choose the Best E-Commerce Tools for Your Business

Selecting an e-commerce tool without proper consideration is the same as aiming with both eyes closed – you are bound to make serious mistakes. 

To help you out, here are some essential factors to consider before making a purchase. 

User Interface: The best e-commerce platform should offer a simple and easy-to-use interface. This will help your team get started with the tool without the need for intensive training sessions. On the other hand, a complicated interface can mean more confusion, complexities, and eventually, wastage of time. 

Scalability: As an optimistic entrepreneur, you must expect your e-commerce store to grow in size over the course of time. So a tool that might seem perfect at the moment, might fail to scale along with you. Therefore, you need to opt for software that can easily cater to your growing needs and requirements.  

Price: This is another crucial aspect that every leader needs to consider. Most online companies are at an early stage of their venture and they cannot afford to overlook the price of a tool. Therefore, you need to choose an e-commerce tool that falls well within your budget and does not burn a hole in your pocket. 

Support: Things can go wrong with any tool and at any time. In such a case, you will want to get help as quickly as possible so that your online business does not suffer. You must look for a vendor that offers 24×7 support and can be contacted via multiple channels such as phone, email, or chat. 

List of Best E-Commerce Tools 

In this section, we will explore various tools designed for e-commerce businesses. The tools fall under various categories such as customer support, email marketing, SEO, analytics, research, social media, and more. 

E-Commerce Customer Support Tools

1. ProProfs Help Desk

ProProfs Help Desk is the best e-commerce tool that helps you interact with your e-commerce customers on multiple channels including live chat, email, web forms, and more. You can track every issue, complaint, or inquiry in one place and respond quickly. 

With the native live chat integration, you can interact with website visitors in real-time, generate leads, and automate customer service with the help of chatbots. Moreover, you can even build a dedicated knowledge base that includes self-service content on topics such as payment methods, returns and refunds, delivery schedule, ongoing offers, and more. 

Top Features of ProProfs Help Desk: 

• Generate more leads with Chatbot & live chat
• Create web forms and allow customers to share detailed information about issues
• Monitor the customer experience using CSAT, CES, and NPS surveys
• Create canned responses for different situations and enhance productivity
• Keep agents on their toes with automated notifications and alerts

ProProfs Help Desk Plans Include: 

Free Trial: 15 days (premium trial)

Starts at $20/agent/month (billed annually).

What we liked: ProProfs Help Desk is extremely affordable and offers a simple UI. 

What could be better: The tool should offer social media integration options. 

Tool Level: Individual business owners, startups, small to mid-sized businesses, large enterprises

Case Study: OpenCart is an open-source e-commerce platform that helps entrepreneurs build and scale their online businesses. Their team was looking for software that was easy to use and robust to handle their growing traffic. OpenCart created a knowledge base to upload user guides. As a result, they witnessed a sharp reduction in support and ticket volume. 

2. ProProfs Chat

ProProfs Chat is a must-have e-commerce tool as it allows you to proactively greet and support every website visitor. You can invite customers to chat based on the time they have spent and customize operator greetings for a meaningful customer experience. 

You can develop chatbots that are powerful enough to conduct human-like interactions with customers. You can easily customize the conversation flow or script without needing any coding skills. 

Top Features of ProProfs Chat: 

• View what a customer is typing in the chat window to respond faster
• Share relevant self-help articles and reduce your support call and email volume
• Capture important visitor details with the help of a pre-chat form
• Develop chatbots and automate your support process
• Track total chats, missed chats, rated chats, and other relevant metrics

ProProfs Chat Plans Include: 

Essential: $10/operator/month

Premium: $15/operator/month

Enterprise: Custom plan

What we liked: ProProfs Chat can help you generate leads and store them in leading CRM such as Salesforce and Microsoft Dynamics. 

What could be better:  The chatbot feature is script-based and not powered by AI or ML.

Tool Level: Perfect for businesses of all sizes – startups to large businesses. 

Case Study: Elias Music is a music agency founded by Grammy-nominated musician Jonathan Elias. ProProfs Chat enabled them to set up 24×7 live chat support on their website to instantly communicate with music fans. 

3. Freshdesk

Freshdesk is another customer support tool that deserves to be on your list. With the team inbox feature, members of your customer service team can manage incoming requests and queries on channels such as email, chat, phone, and social media. 

You can automatically assign tickets and tasks to support staff based on their availability, skillset, and proximity. Moreover, you can notify agents and customers about the ticket progress and keep everyone on the same page. 

Top Features of Freshdesk: 

• Create a collection of canned responses and enhance productivity
• Avoid the reopening of support tickets when customers reply with a thank you
• Share the ownership of a support ticket among multiple departments
• Engage your customers on WhatsApp and other social media channels
• Track the time spent on tasks by field service agents

Freshdesk Plans Include: 

Sprout: Forever free plan

Blossom: $15/user/month

Garden: $35/user/month

Estate: $49/user/month

Forest: $99/user/month

What we liked: Freshdesk allows you to create customized reports to gauge team performance. 

What could be better: The Growth plan lacks essential features such as round-robin ticket routing, custom roles, and more. 

Tool Level: Medium businesses, large enterprises

Case Study: Bridgestone Corporation is a Japanese-based tire manufacturing company. After using Freshdesk for its robust automation capabilities, the company was able to save 35 hours/month and reduced its average first response time to below 15 minutes. 

Best E-Commerce Platforms

4. Shopify 

Shopify is one of the most popular e-commerce tools that lets you start, grow, and manage your online business from any part of the world. Anyone can set up their online store via Shopify and start selling almost instantly. 

Shopify also offers multiple marketing tools to target your niche and grow your business. For example, you can reach your target audience with content marketing, SEO techniques, and on the leading social media platforms. 

Top Features of Shopify: 

• Choose from a library of 70+ professional themes for your online store
• Make your store mobile-optimized so that customers can have a seamless experience
• Work with a Shopify expert to build or customize your online store
• Share automated emails to reduce your cart abandonment rate
• Find customer contact information and purchase history at a glance

Shopify Plans Include: 

Basic: $29/month

Shopify: $79/month

Advanced: $299/month

What we liked: The best part about Shopify is its vast community that comprises e-commerce entrepreneurs, marketing experts, web designers, and other professionals. 

What could be better: Shopify’s Advanced plan is expensive and may not be an affordable option for e-commerce startups. 

Tool Level: Individual business owners, startups, small to mid-sized businesses, large enterprises

Case Study: Gymshark is a leading fitness apparel and accessories brand founded by Ben Francis at the age of 19. The company switched to Shopify as it is a scalable option compared to other platforms and could handle significant spikes in traffic and online orders. 

5. WooCommerce 

As a leading e-commerce platform, WooCommerce helps you build your online shopping website the way you want it. For an easy start, you can add the WooCommerce plugin to any WordPress website and start building your store from scratch. 

The platform also offers a dedicated mobile app so that you can add products, process orders, view shopping stats, etc., even when on the move. Moreover, the platform offers many verified agencies and freelancers who can help you build your online business. Create personalized coupon codes for WooCommerce automatically by automated coupons and helps to engage with your customer.

Top Features of WooCommerce:

• Easily set up payment and shipping options for your online store
• Save your time and money with automated tax calculations
• Chat with a dedicated support team and receive help instantly
• Integrate with PayPal, Mailchimp, Google Analytics, and multiple other tools
• Promote your store on social media platforms such as Facebook

WooCommerce Plans Include:

Pricing details are not mentioned on their website. 

What we liked: The platform offers extensive documentation and public support forum so that all your questions can be answered. 

What could be better: Customizing templates requires technical expertise. 

Tool Level: Individual business owners, startups, small to mid-sized businesses, large enterprises

Case Study: Squatwolf was founded in 2016 by Wajdan Gul and his wife. The brand focuses on premium gym wear that does not only fit well but is stylish too. The brand has used Woocommerce’s Facebook integration to advertise its products and expand to 120 countries. 

6. Wix

Wix is another remarkable e-commerce tool that allows you to manage your online presence. Whether you want to take your business online, showcase your portfolio, open a store, or start a blog, Wix website builder will offer all the help you need. 

To get started, you can simply pick a template and customize it according to your needs. In addition to this, you can use the mobile editor to optimize your website for mobile and other small devices. 

Top Features of Wix:

• Use an SEO plan to ensure your website can be easily found on the web
• Choose from over 500+ customizable website templates
• Leverage drag-and-drop website builder and save your valuable time
• Find a Wix Partner to help you build, design, and promote your website
• Add design features such as videos, custom animations, and vectors to your website

Wix Plans Include: 

Connect Domain: $11.50/month

Unlimited: $9/month

Combo: $14/month

VIP: $19.50/month

What we liked: Templates are available for different website categories such as blog, online store, design portfolio, photography, education, and more. 

What could be better: Website analytics can seem confusing during the initial days. 

Tool Level: Individual business owners, startups, small to mid-sized businesses

Case Study: Lovage Inc. is a web design agency based in downtown Dallas, Texas that aims to create immersive websites for clients. Their team went for Wix due to its flexibility and ease of use. Moreover, there was no need for developer dependency. 

Ecommerce Analytics Tools

7. Google Analytics

Google Analytics helps you monitor your website traffic, engagement, and offers you rich insights into customer behavior. The tool will automatically detect and reveal insights from your data related to new trends, important changes, and growth opportunities. 

The best part about Google Analytics is that it helps you understand how visitors reach your e-commerce site through different paid or organic sources. You can understand the return on investment (ROI) of your ad spend across all channels and make the right decisions related to budget allocation. 

Top Features of Google Analytics:

• Predict future actions that users might take on your website
• Visualize the steps users take to complete tasks on your site
• Understand how different customer segments relate to each other
• Monitor the lifetime value of each and every customer
• Integrate with Google ads to monitor the performance of your online ads

Google Analytics Plans Include: 

Free: Forever free plan

Analytics 360: $150,000/year

What we liked: You can understand where your e-commerce store’s traffic is coming from (location, device, etc.)

What could be better: If you are new to Google Analytics, the data can seem quite overwhelming. 

Tool Level: Individual business owners, startups, small to mid-sized businesses, large enterprises

Case Study: Lenovo, one of the leading PC manufacturers in the world, used Google Analytics to get an accurate view of its marketing efficacy. The company was able to gain a holistic view of marketing programs and optimize spending across channels. 

8. Hotjar 

Hotjar is another e-commerce website tool that helps you understand how visitors use your site. For instance, with the Heatmaps feature, you can understand where visitors click, scroll, and move on your site. 

Moreover, Hotjar allows you to create and share targeted surveys with your visitors and customers in real-time. This gives you a chance to better understand their frustration or get a sense of what aspects of your site they find the most appealing. 

Top Features of Hotjar:

• View recordings of users scrolling and navigating through your e-commerce store
• Store these recordings for 365 days
• Uncover the website elements that attract visitor’s attention using Heatmaps
• Learn how visitor behavior changes on desktop, mobile, and tablet
• Use a drag-and-drop builder to create your surveys in minutes

Hotjar Plans Include: 

Basic: Forever free plan

Plus: $31/month

Business: $79/month

Scale: Custom plan

What we liked: Their heatmap feature is one of the best and most accurate in the industry. 

What could be better: Hotjar does not offer integration capabilities with Google Analytics.

Tool Level: Individual business owners, startups, small to mid-sized businesses

Case Study: Spotahome is an online booking platform that helps people find homes for stay. Sara, the Customer Knowledge Manager at Spotahome, hosts Hotjar parties (meetings) where around twenty staff members watch session recordings to learn more about their visitors.

9. Kissmetrics

Kissmeterics is a robust analytics tool designed for e-commerce businesses. The tool offers you all the information you need to optimize your checkout process, convert more visitors into paid customers, and enhance the online shopping experience. 

In addition to this, with the help of Kissmetrics, you can monitor metrics that are relevant to your e-commerce store. For instance, you can track new visitors, total revenue, average revenue per person, cart-to-purchase conversion rate, and many more. 

Top Features of Kissmetrics:

• Easily integrate Kissmetrics with your Shopify store
• Optimize your checkout funnel to increase conversions
• Monitor the customer lifetime value by various categories
• Uncover your big spenders and understand what they have in common
• Track the most popular searches on your website

Kissmetrics Plans Include: 

Silver: $299/month

Gold: $499/month

Platinum: Custom plan

What we liked: Kissmetrics allows you to see which product categories and products are trending and contribute to maximum sales. 

What could be better: The pricing of this tool is quite expensive. Moreover, upgrading to a higher plan can prove to be even more costly. 

Tool Level: Medium businesses, large enterprises

Case Study: Lucidchart is a platform that allows users to create flowcharts and diagrams online. After gaining insights from Kissmetrics, Lucidchart witnessed a 30% increase in conversions. Their team is able to track all key customer behavior data for both the product and the website. 

E-Commerce Research Tools

10. JungleScout

JungleScout is one of the best tools for e-commerce businesses that can help you manage your products on the Amazon marketplace. You can easily search for products with the help of keywords, categories, or filters. 

With the help of the Product Tracker feature, you can spy on competitor products. But that’s not all. You can information about daily sales, inventory details, as well as revenue figures for any product listed on Amazon. 

Top Features of JungleScout:

• Organize your FBA sales, revenue, and expenses in one place
• Identify top keywords searched by Amazon customers 
• Get real-time updates about your inventory status
• Track metrics such as average daily sales, price, and rank
• Use the JungleScout extension to work easily on Google Chrome

JungleScout Plans Include: 

Basic: $29/month

Suite: $49/month

Professional: $84/month

What we liked: You can get actual data about every trending or in-demand product. 

What could be better: JungleScout’s interface is not user-friendly and can be difficult to navigate. 

Tool Level: Individual business owners, startups, small to mid-sized businesses

Case Study: Not Available

11. Semrush 

If you are a business looking to make your e-commerce website or online products more visible to your target audience, then Semrush is the perfect solution for you. In addition to SEO, this tool can even help you improve your content strategies and social media marketing.  

The tool can help you improve your content strategies to better engage your audience. For instance. Semrush offers actionable tips to create and publish SEO-friendly content on the internet. Moreover, you can always audit and modify your content based on real-time metrics. 

Top Features of Semrush: 

• Uncover national and local keywords that are relevant to your online business
• Schedule and post content on social media for better engagement
• Monitor your competitors’ PPC ads as well as lading pages
• Create and share SEO-friendly content with customers
• Analyze your domain’s backlink profile and other relevant parameters

Semrush Plans Include: 

Pro: $119/month

Guru: $229/month

Business: $449/month

What we liked: You can conduct a detailed SEO audit of any website or landing page. 

What could be better: The pricing can prove to be quite expensive for SMBs. 

Tool Level: Individual business owners, startups, small to mid-sized businesses, large enterprises

Case Study: Monday.com is a popular project management and team collaboration tool that was founded by Roy Mann and Eran Zinman in 2012. The company used Semrush to find relevant keywords and refine its existing content. Their SEO and content team improved page rankings for 49% of their content. 

12. Oberlo

If you operate on the dropshipping business model, then Oberlo deserves to be on your list of e-business tools. You can start selling to customers without any inventory or major risk. So how does this platform work? 

Well, Oberlo helps you find suppliers for the products that you wish to sell online. You can easily add products from categories such as accessories, gadgets, furniture, office supplies, etc., to your Shopify store. Once you have created a catalog and received an order,  you can then ship products directly from the suppliers to your customers. What we liked: For those thinking of how to start a t-shirt printing business or another ecommerce venture, Oberlo can offer tools to generate free names and slogans.

Top Features of Oberlo: 

• Add products from different categories to your online store
• Easily edit product descriptions and titles to create attractive catalogs
• Identify in-demand products and grow your online business
• Use Oberlo in multiple languages such as English, French, Spanish, Italian, etc.
• Contact their customer support team 24×7 in case you face any challenges

Oberlo Plans Include:

Pricing information for this tool is not available. 

What we liked: For those thinking of starting an online business, Oberlo can offer tools to generate free names and slogans. 

What could be better: This platform only works for those who are into the dropshipping business. If you manufacture your own products, Oberlo has nothing much to offer. 

Tool Level: Individual business owners, startups, small businesses

Case Study: Not available

E-Commerce Tools for Feedback 

13. Qualaroo

Qualaroo is well-trusted e-commerce website software that can help your business achieve user research and customer feedback goals. You can survey your website or app visitors in real-time with the help of customizable Qualaroo nudges. 

You can survey visitors and find out what they feel about your website at the same time they are viewing it. Furthermore, you can even run exit surveys to understand why potential customers are not buying your products online. 

Top Features of Qualaroo: 

• Share promotional offers with visitors at the right time
• Understand and make the most of product offering opportunities
• Ask for pricing feedback when someone visits the pricing page
• Ask for feedback on the product-related content available on your site
• Analyze survey responses better with Watson Sentiment Analysis

Qualaroo Plans Include: 

Essentials: $0.0008/Tracked Pageview/month

Premium: $ 0.0016/Tracked Pageview/month

Enterprise: Custom plan

What we liked: The best part about Qualaroo is that it does not slow your website or mobile app. 

What could be better: The reports section needs more filtering options. 

Tool Level: Individual business owners, startups, small to mid-sized businesses

Case Study: Udemy is an online learning and teaching platform that has over 40 million students. Udemy uses Qualaroo to capture student feedback and understand how they got to know about the platform. Use research has helped Udemy continue innovating with users’ feedback in mind. 

14. ProProfs Survey Maker

As the name suggests, ProProfs Survey Maker is an online survey tool that can help create meaningful surveys and capture valuable insights. The tool comes packed with 100+ ready-to-use survey templates so that you can save time and effort. 

In addition to surveys, you can create forms, polls, popups, sidebar, quizzes, etc., to get closer to the opinions of your online shoppers. Moreover, you can add the final touches to a survey in the form of a company logo, colors, and themes to make every survey stand out. 

Top Features of ProProfs Survey Maker: 

• Choose from over 1,000,000+ ready-to-use survey questions
• 20+ question types including multiple-choice questions, ratings, and buttons
• Explore new markets and territories with market research surveys
• Add scoring and branching to your survey questions
• Monitor the customer experience with CSAT and NPS surveys

ProProfs Survey Maker Plans Include: 

Free: Forever free plan

Essentials: $0.05/response/month

Premium: $0.10/response/month

What we liked: This survey tool is super easy to use and anyone can create a survey in minutes. 

What could be better: Integration options are limited. 

Tool Level: Individual business owners, startups, small to mid-sized businesses

Case Study: Intel, a California-based technology company, finds ProProfs Survey Maker as an easy-to-use survey tool with stellar customer service. The company found two aspects quite useful – ready-to-use survey templates and customizable reports. 

15. SurveyMonkey

SurveyMonkey is another popular e-business tool that can help you gather valuable feedback from online shoppers. The sample survey templates and questions can get you started quickly and obtain all the information you need. 

With security features such as encryption and SSO, SurveyMonkey ensures your data is protected at all times. You can use customer feedback to improve your website experience, customer communications, and even A/B test marketing campaigns.

Top Features of SurveyMonkey:

• Create surveys, polls, and quizzes for your online audience
• Connect with Salesforce, Tableau, Marketo, and other tools
• Share your surveys via weblink, mobile chat, email, social media, and other channels
• Export survey results and data in multiple formats
• Collaborate with team members during the survey creation process

SurveyMonkey Plans Include: 

Team Advantage: $25/user/month

Team Premier: $75/user/month

Enterprise: Custom plan

What we liked: One of the most incredible aspects of this tool is that you can accept payments using surveys or forms. 

What could be better: SurveyMonkey does not offer a free trial of its paid plans. 

Tool Level: Individual business owners, startups, small to mid-sized businesses, large enterprises

Case Study: Dennemeyer is a full-service provider of IP protection and management. The company has used SurveyMonkey to build an employee-centric culture. Its employer branding team shared multiple surveys to capture employee feedback and gauge engagement levels.  

E-Commerce Inventory Management 

16. Ecomdash 

Ecomdash is an online e-commerce software that helps you manage your inventory across multiple marketplaces such as Amazon, eBay, and other places you sell. Your inventory managers can enjoy better visibility into the supply chain and focus on growing the business. 

Ecomdash helps you track product quantities and sales across multiple marketplaces. When a customers orders an online product, this tool automatically updates your inventory in real-time across different sales channels and warehouses. 

Top Features of Ecomdash: 

• Manage inventory across platforms such as Amazon, Shopify, etc. 
• Create inventory reorder rules for different products
• Easily track bin and aisle locations across all your warehouses
• Create different types of listings such as individual, bundles, multipacks, etc. 
• Customize using 30+ pre-designed website elements 

Ecomdash Plans Include: 

The pricing starts from $20/month and can go up depending on your average monthly order volume. 

What we liked: The best part about Ecomdash is that there are multiple guides and videos available that offer step-by-step instructions. 

What could be better: The tool offers a steep learning curve. 

Tool Level: Individual business owners, small startups, small to mid-sized businesses, large enterprises

Case Study: Mountain Top Leather specializes in quality leather goods such as belts, wallets, and purses. After joining hands with Ecomdash, Mountain Top Leather was able to double its number of marketplaces they sell on and witnessed a whopping 91% increase in revenue.

17. Fishbowl Inventory

Fishbowl is another inventory management solution that can help your online business track all inventory in one place. This tool can help your team automatically generate purchase orders and speed up processes related to picking, packing, and shipping. 

Fishbowl integrates with major solutions to help you speed up your order fulfillment process. In addition to this, your business can perform regular batch picks and generate barcodes to streamline inventory management. 

Top Features of Fishbowl Inventory: 

• Integrate with shopping carts such as Amazon, BigCommerce, Magento, Shopify, etc. 
• Automate tax calculations and sell to international customers without any trouble
• Integrate with payment systems such as PayPal 
• Create automated purchase orders to never run out of stock
• Track inventory on the move with dedicated mobile apps for Android and iOS

Fishbowl Inventory Plans Include: 

For pricing details, you need to contact their sales team. 

What we liked: You can install the Fishbowl Go on your smartphone or tablet and use it as a barcode scanner.

What could be better: The vendor should offer clear and transparent pricing on its website. 

Tool Level: Individual business owners, small startups, small to mid-sized businesses, large enterprises

Case Study: Tunaskin was co-founded by Mitch Fusek and Bill Bronsord in the year 2010. The aquatic sports brand operates with the aim to help water athletes. Fishbowl helped them track their inventory in one place and keep up with all of the new orders they received. 

18. Cin7

Cin7 is a cloud-based inventory management platform that is designed for e-commerce businesses of all sizes. With the help of this tool, you can easily meet consumer demand and eliminate the possibility of stockouts. 

As an e-commerce tool, Cin7 comes with great reporting functions and insights. You can view all your sales and operations data in real-time. Moreover, you can even integrate this tool with accounting software to keep a tab on your inventory costs. 

Top Features of Cin7: 

• Enjoy complete synchronization with your business accounting tools
• Create custom fields to add additional details about your product inventories
• Leverage 100+ customizable reports on inventory, costs, and forecasting
• Automatically share sales order emails with key stakeholders
• Show customers products within their price range and create special deals just for them.

Cin7 Plans Include: 

Small Business: $299/month

Business: $539/month

Advanced: $999/month

Enterprise: Custom plan

What we liked: The tool comes with powerful reporting options that can be easily customized to suit your unique needs. 

What could be better: Cin7’s pricing is quite expensive and therefore, it may not be the right option for every business. 

Tool Level: Individual business owners, small startups, small to mid-sized businesses, large enterprises

Case Study: Summer Star Ltd is a men’s clothing brand specializing in suits and formal wear. The clothing brand used Cin7’s B2B online ordering functionality to ensure that stock was already ready and available. Now, Summer Star Ltd. is able to ship close to 200 units per day without any hassles. 

E-Commerce Popup Tools 

19. Picreel

As an e-commerce business, you need to create attractive popups to grab the attention of new visitors as well as existing customers. Picreel allows you to track visitor click behavior in real-time and serve the most relevant offer to them. 

Picreel makes it easier for your online brand to collect feedback, recommend additional products, share discount offers, or promote your social media channels. With well-timed popups, you can engage visitors and reduce your cart abandonment rate.

Top Features of Picreel: 

• Engage online shoppers with relevant promotions and discount offers
• Share lead generation forms to grow your email and phone list
• Grow your social media followers with social media templates
• Leverage 100+ ready-to-use popup templates
• Send all lead and conversion-related data to your CRM

Picreel Plans Include: 

Starter: $14/month

Basic: $52/month

Plus: $112/month

Pro: $299/month

Enterprise: Custom Plan

What we liked: Picreel helps you perfectly time your popups. You can share popups based on scroll, time spent on a page, or exit intent. 

What could be better: The template library can include more templates. 

Tool Level: Individual business owners, small startups, small to mid-sized businesses, large enterprises

Case Study: StackCommerce is an intuitive product discovery platform that has partnered with 1,000 + publishers and 5,000+ brands so that customers can discover products and brands they love. After partnering with Picreel, StackCommerce witnessed a 19% increase in high-quality leads. 

20. OptinMonster

OptinMonster is one of the leading eCommerce marketing tools that help you convert and monetize your website traffic. For better sales and conversions, your online business can present the right offer to the right people at the exact right time. 

In addition to this, this tool comes with A/B Testing capabilities. This means that you test different headlines, discount offers, content, layouts, etc., to see which campaigns convert the best and which ones need improvements. 

Top Features of OptinMonster: 

• Design your website popups using a simple drag-and-drop feature
• Choose from over 97+ pre-made templates
• Prevent losing out on customers with exit intent technology
• Personalize campaigns based on a visitor’s location
• Integrate with Salesforce, Shopify, Mailchimp, and other impressive tools

OptinMonster Plans Include: 

Basic: $9/month

Plus: $19/month

Pro: $29/month

Growth: $49/month

What we liked: You can create different types of campaigns using popups, sidebar forms, coupon wheels, and more.

What could be better: OptinMonster does not offer a free trial. 

Tool Level: Individual business owners, small startups, small to mid-sized businesses

Case Study:  Human Food Bar is the name of a blog that focuses on content related to energy and nutrition bars. Human Food Bar used OptinMonster to build its email list and promote seasonal sales. As a result, their team was able to achieve 1800+ signups every month. 

E-Commerce Email Marketing Tools

21. AWeber

AWeber is another e-commerce marketing software that offers robust email marketing functionalities. The tool comes with hundreds of professionally designed templates for email and landing pages. 

The tool allows you to automate your email campaigns and newsletters so that your business can enjoy higher open rates as well as sales. You can connect with Canva right inside your AWeber account and design beautiful images for your email campaigns. 

Top Features of AWeber: 

• Ensure all your marketing emails stay out of the customers’ junk folders
• Accept payments from customers in 100+ currencies
• Save time with pre-built automated campaigns
• Integrate with Facebook, Shopify, PayPal, and other apps
• Design emails to welcome new customers and easily upsell to them

AWeber Plans Include: 

Free: Forever free plan (500 subscriber limit)

Pro: Starts at $16.15/month

What we liked: You can organize your email subscribers with Tags to send them targeted emails. 

What could be better: The templates are quite old-fashioned and need improvement. 

Tool Level: Individual business owners, startups, small businesses

Case Study: KV Organics is a small company run by Lacey Swartz which offers consulting services and products to health conscious people. She used AWeber to share targeted emails with clients and saw a 20% increase in click rates. 

22. Klaviyo

Klaviyo can help online businesses make the most of their email and SMS marketing efforts. You can draft highly personalized emails based on the unique likes and preferences of your audience. Make the most of pre-built email templates or customize using an easy drag-and-drop feature. 

When it comes to SMS marketing, Klaviyo has a lot to offer as well. Whether it is about welcome messages, order confirmations, shipping alerts, or follow-ups, you can stay connected with your customers 24×7. 

Top Features of Klaviyo: 

• Grow your email and SMS list faster with dedicated forms
• Experiment with multiple options to maximize your form submission rate
• Win customers with personalized SMS messages
• View and reply to customer text messages in real-time
• Integrate your email and SMS marketing campaigns for better results

Klaviyo Plans Include: 

Email: $30/month (per 1000 contacts)

SMS: $40/month (per 1000 contacts)

What we liked: You can create automated email campaigns for sale promotions or abandoned cart reminders. 

What could be better: Their pricing model is based on the number of email or SMS contacts your business has. This can be extremely confusing, especially, when your business is witnessing rapid growth. 

Tool Level: Individual business owners, startups, small businesses

Case Study: Shoe Sensation Inc. offers branded shoes for men, women, and kids. The shoe retailer increased sales using Klaviyo by combining email and SMS on a single platform. In fact, the company garnered $150k in revenue from SMS alone. 

23. Omnisend

Omnisend is a popular eCommerce marketing platform to grow your online business. No matter where you sell your products, you can engage with your shoppers with dedicated email and SMS marketing campaigns. 

The best part about this tool is that all the pre-built templates are one-hundred percent customizable so that you can tailor your campaigns to suit the taste of your audience. Moreover, you can easily segment your audience based on their shopping behavior, campaign activity, etc. 

Top Features of Omnisend: 

• Easily reach out to customers who have selected items to buy but did not make a purchase
• Welcome new subscribers with friendly emails and SMS
• Inform customers automatically when their product is out for delivery
• Share recommended products based on past purchase behavior
• Display certain email content blocks when certain conditions are met

Omnisend Plans Include: 

Free: Forever free plan

Standard: $16/month

Pro: $59/month

What we liked: Your marketing team can leverage A/B testing to see which subject lines and channels lead to more conversions. 

What could be better: Unlimited SMS is not offered in any plan.

Tool Level:  Individual business owners, startups, small businesses, medium businesses

Case Study: B-Wear Sportswear is a fashion brand that is popular for embroidered and screen printed apparel. The company claims that around 40% of its total sales were generated with the help of Omnisend’s SMS and email marketing automation. 

E-Commerce Social Media Tools

24. Bulkly

Bulkly is one of the best e-commerce tools for social media marketing. To better engage your audience, you can automate your social media posts. Moreover, your marketing team can easily create, organize, and recycle social media posts from one place. 

You can easily connect your online store’s social media accounts with Bulkly and import previous content from Buffer or Hootsuite. In addition to this, you can create different content groups that have their posting frequency, hashtags, and other relevant parameters. 

Top Features of Bulkly: 

• Arrange the order of your social media posts using an easy drag-and-drop feature
• Create hundreds of social media posts in just a single click
• Customize the schedule of different groups of content and posts
• Manage and overlook social media scheduling for multiple brands
• Automatically recycle your old posts when you run out of content

Bulkly Plans Include:

Pro: $19/month

Pro Plus: $39/month

Pro Plus Agency: $149/month

What we liked: Bulkly starts at a very nominal rate and can be an affordable option.

What could be better: Even the most expensive plan (Pro Plus Agency) does not offer unlimited posts. 

Tool Level:  Individual business owners, startups, small businesses, medium businesses

Case Study: Not Available

25. Buffer

Buffer is an intuitive tool that can help your business reach more people on social media and increase sales. You can plan and publish content for Facebook, Instagram, Twitter, LinkedIn, and Pinterest – all from one simple dashboard.

Buffer helps your business monitor social media performance in just a few clicks. You can monitor your schedule facebook posts, social media reach, engagement, as well as following. Moreover, you can quickly analyze what type of content is working best and what is not to deliver better content and messaging. 

Top Features of Buffer: 

• Schedule your social media posts and focus on other important tasks
• Use labels and hotkeys to easily identify the most important social media comments
• Leverage ML to understand if a post has questions or negative comments
• Use smart emojis to have fun interactions with your audience
• Collaborate with your team to plan, preview, and schedule posts

Buffer Plans Include: 

Free: Forever free plan

Essentials: $5/month/social channel

Team: $10/month/social channel

Agency: $100/month/10 social channels

What we liked: Buffer allows you to add the first comment when you schedule Instagram posts. 

What could be better: Buffer does not allow the creation of reports related to social media brand mentions. 

Tool Level: Individual business owners, startups, small businesses, medium businesses

Case Study: Campaign Monitor is a simple email marketing solution that helps businesses engage with their audience and grow sales. Campaign Monitor used Buffer to gain control over social media accounts, raise awareness about the brand, and drive traffic to its website. 

26. Uniqode (formerly Beaconstac)

Uniqode’s QR Code generator stands out as a must-have tool for e-commerce marketers. In a landscape saturated with various marketing tools, they offer a streamlined and effective solution that empowers businesses to elevate their marketing strategies.

This user-friendly QR Code generator goes beyond the basics, allowing marketers to create dynamic QR Codes that can be easily customized to align with their brand aesthetics. 

Whether it’s directing customers to a specific product page, offering exclusive discounts, or facilitating seamless checkouts, Beaconstac’s QR Code maker ensures that every QR Code serves a purpose in the customer journey.

Key Features:

• Personalize QR Codes by adding your logo, colors, and patterns.
• Support for various types of QR Codes, including digital business cards and app downloads.
• Keep your QR Code’s content current without changing the code itself using dynamic QR Codes.
• Gain valuable insights with built-in analytics and Google Analytics integration..
• GDPR and SOC-2 Type II compliant for data security.

Beaconstac’s plan includes:

• Starter: $5/month
• Lite: $15/month
• Pro: $49/month
• Plus: $99/month
• Business+: Tiered pricing, contact sales.

What we liked: Beaconstac’s data and security features are top-notch and impressive. They go beyond the regular GDPR and SOC-2 Type II. Anomalous scan detection and even 2-factor authentication (2FA) are available with this solution.

What could be better? Their free QR Code generator has limited QR Code types that can be created for free.

Case Study: Marketing Werks, a leading experiential marketing agency, utilized Beaconstac’s QR Codes as a portal to an omnichannel retail experience and deployed QR Codes for Clorox’s ‘bleach’ awareness campaign. The result was 190,000+ scans, and they even achieved immense engagement with over 75,000 unique users. 

Beat Competition with the Best E-Commerce Tools 

As more and more people demand comfort and convenience in their lives, the e-commerce sector will continue to grow exponentially over the coming years. 

Being equipped with the best tools for e-commerce allows your business to stay ahead of the competition and offer 24×7 service to your existing and potential customers. We are sure the tools shared above will help you improve the different aspects of your online business. 

If you looking to improve customer service for your online store, you can opt for ProProfs Help Desk. This cloud-based help desk support software will help you track every inquiry and interact with website visitors in real-time.