Is your customer service team marching on without a clear sense of direction?
It’s time to shed some light on its goals and performance.
Help desk metrics are more than just data points; they are the heartbeat of your support operation. By tracking key metrics, you can identify areas for improvement, enhance customer satisfaction, and ensure your support processes align with business goals.
Whether you’re looking to reduce response times or boost agent productivity, this blog reveals the 11 most critical metrics that you can target this year.
What Are Help Desk Metrics?
Help desk metrics and KPIs are measurable data and figures that represent your customer service actions, performance, and quality. Metrics reveal your team’s performance in terms of speed and efficiency.
The best help desk metrics focus on numerical data, such as the number of support tickets received daily, how quickly you respond to customer requests, how satisfied customers are with the offered resolution, and so on.
Some popular examples include ticket response time, open tickets, first-contact resolution, customer satisfaction, etc. We will discuss them in the next section.
Now, most businesses use help desk software to generate detailed help desk reports and metrics. Watch this short video to learn how to improve your customer support with powerful reporting and tracking.
11 Critical Help Desk Metrics to Prioritize This Year
Here are some of the most sought-after help desk KPI examples that you can prioritize for an efficient team and happier customers.
1. Ticket Volume
Ticket volume is one of the most important help desk metrics as it highlights the total number of support requests or complaints your business receives over a given time period.
In simpler terms, ticket volume tells you the total number of issues your team needs to address and helps you allocate your resources accordingly.
By carefully tracking this metric over time, you can spot patterns in volume and predict when your business is most likely to have an increase in support tickets, such as during sales, holiday seasons, etc. Managing ticket volume effectively maintains a high level of customer satisfaction and ensures that support teams are not overwhelmed.
2. New Tickets
Unlike ticket volume, which includes all customer service tickets, the ‘new tickets’ metric reflects the number of tickets your team has received recently.
New tickets are typically the first touchpoint between the customer and the support team, and they require prompt attention to ensure a positive customer experience.
A sudden increase in new tickets can be caused by several factors, such as the release of a new product that users are struggling to navigate, a widespread technical issue, or an outage affecting multiple customers.
Similarly, a reduction in new tickets can mean that your self-service efforts are paying off, and customers can resolve their issues themselves without raising a ticket.
3. Social Media Tickets
Image Source: Socialmediaexaminer.com
Social media tickets are support requests or inquiries submitted through social media platforms like Twitter, Facebook, Instagram, or LinkedIn. These tickets are generated when customers use social media channels to contact a company for assistance, ask questions, or share their concerns.
28% of global consumers expect businesses to respond to social media complaints or questions within an hour.
If both your existing and potential customers spend a great deal of time on social media, you must prioritize this metric. Effectively handling social media tickets is crucial for maintaining a positive brand image and ensuring that customer issues are addressed promptly in the public eye.
4. Closed or Resolved Tickets
Closed tickets are support requests or service inquiries that have been addressed to the customer’s satisfaction and thus have been officially marked as closed in the help desk software. This help desk KPI indicates the final status of a ticket.
Now, most businesses use the term ‘Resolved‘ or ‘Closed‘ interchangeably. However, some use the former to indicate that a resolution has been shared with the customer. They only mark it as closed once the customer accepts the solution.
Closed tickets highlight the success of your customer support team in resolving customer issues. The higher the number of closed tickets compared to open tickets, the better. These tickets are often archived for record-keeping, reporting, and training purposes.
5. Overdue Tickets
Overdue tickets refer to support requests not resolved within the predetermined time frame set by an organization’s service level agreements (SLAs) or internal policies.
Overdue tickets are essentially “late” tickets that remain open or unresolved beyond the expected deadline.
These tickets are a critical indicator of potential bottlenecks and inefficiencies in your support process. To avoid overdue tickets, implement automated notifications and ticket escalation workflows to ensure timely resolution and maintain clear communication with your support team.
6. Response Time
Response time refers to the time it takes for a customer support team to acknowledge and respond to a customer’s inquiry or support ticket after it has been submitted. This help desk performance metric is used by most businesses to measure agent responsiveness.
“Thanks, for the late response,” said no customer ever. As a result, the objective of every support team must be to reduce the response time for delighted customers.
Response time can vary significantly depending on the communication channel used. For instance, live chat typically has the shortest response time, as customers expect immediate interaction.
On the other hand, email support generally has longer response times, with acceptable response times ranging from a few hours to a full business day.
If you want to reduce your team’s average response time, you can use AI help desk software. AI can quickly summarize the issue and share response suggestions for faster replies.
7. Resolution Time
Resolution time is the total time it takes for a customer support team to fully resolve a customer’s issue or complete a service request from the moment the ticket is created until it is closed.
Most businesses usually create a service level agreement (SLA) that shares the time within which tickets need to be resolved.
If an agent repeatedly takes more time to resolve an issue than others, training them can be a great way to fill any knowledge gaps. Moreover, to reduce the average resolution time, you can create an internal knowledge base for your agents where they can find all relevant information and resolve issues with confidence.
8. First Contact Resolution
First Contact Resolution (FCR) refers to the ability of a customer support team to resolve a customer’s issue or answer their inquiry during the initial interaction, without the need for follow-up communications or escalations.
FCR not only enhances the customer experience but also improves operational efficiency by minimizing the workload on support teams.
FCR is a key performance indicator (KPI) in customer service, as it directly impacts customer satisfaction. Achieving a high FCR rate means that the support team is effectively addressing issues in a timely and efficient manner, reducing the need for customers to reach out multiple times for the same problem.
9. Customer Satisfaction (CSAT)
Customer Satisfaction (CSAT) measures how happy customers are with the help they receive. Customers are asked to fill out a small survey right after the conclusion of a conversation with an agent or once a ticket has been resolved.
Customer satisfaction ratings can help you see your support process through the eyes of your customers.
CSAT is a key metric that reflects the overall quality of a company’s customer service. It encompasses factors such as response time, resolution time, the effectiveness of the support provided, and the friendliness or professionalism of the support team.
For instance, you can ask your customers, “How would you rate your experience with our customer support?” Customers can choose from a list of choices such as good, bad, moderate, etc., or simply express their sentiments on a scale of 1 to 5.
Read More: 10 Important Customer Satisfaction Metrics to Target in 2024
10. Agent Productivity
Agent productivity measures the number of tickets an agent handles in a given day, week, month, or a specified time period.
High agent productivity indicates that agents are effectively managing their workload, quickly addressing customer issues, and maintaining a high standard of service.
Tracking agent productivity helps organizations identify top performers, pinpoint areas where additional training may be needed, and optimize resource allocation. It also provides insights into whether current workflows and tools enable agents to perform at their best.
11. Agent Satisfaction
Agent satisfaction refers to how happy and content customer support agents are with their work environment, tools, processes, and overall job experience.
While prioritizing customer happiness is great, you must also measure agent satisfaction from time to time. If your team members are overworked or unhappy, they won’t be able to deliver their best performance consistently.
High agent satisfaction is important because it often leads to better performance, lower turnover rates, and a more positive attitude toward customers, which in turn, can improve customer satisfaction. Companies measure agent satisfaction through surveys, feedback sessions, and performance reviews.
Read More: Ten Tips to Motivate Your Customer Support Team
Track Help Desk Metrics that Drive Result
Measuring help desk metrics is essential for optimizing performance, enhancing customer satisfaction, and driving business growth. By tracking the right KPIs, you can identify bottlenecks and see what’s working well for your support team and customers.
While there are many metrics to choose from, it’s important to focus on a few that align with your business goals.
You can use a tool like ProProfs Help Desk to track these metrics. With robust reporting features to track and analyze key performance indicators, ProProfs Help Desk will empower you to make data-driven improvements. Right from response times to customer satisfaction, you can stay on top of your customer service data.
Learn More About Help Desk Metrics
Why are help desk metrics important?
Help desk metrics offer valuable insights into team performance, customer satisfaction, and operational efficiency. They help identify areas for improvement, optimize processes, and make data-driven decisions.
What are the most common help desk metrics?
Common metrics include ticket volume, response time, resolution time, first contact resolution, customer satisfaction (CSAT), and agent productivity. These metrics provide a holistic view of help desk performance.
How can you improve your help desk metrics?
Analyze metrics to identify bottlenecks, provide targeted training, optimize workflows, leverage automation, and implement self-service options. Regular review and adjustments are key.
How often should you review help desk metrics?
Metrics should be reviewed regularly, ideally weekly or monthly, depending on the urgency of issues. Real-time monitoring can be helpful for critical metrics.
How do help desk metrics impact customer satisfaction?
Metrics like response time, resolution time, and CSAT directly correlate to customer satisfaction. Improving these metrics enhances customer experience and loyalty.
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