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15 Best Sales Email Templates to Generate Maximum Leads

Best Sales Email Templates to Generate Leads

Are you looking to grab the attention of prospects and customers using sales email templates?

When you spend hours crafting your magical sales emails and customers don’t open them, all your efforts go down the drain. So how do you draft killer emails that offer the highest open rate? Well, ready-to-use sales email templates can work wonders. 

The best sales email templates can help you enhance your email marketing efforts, generate reliable leads, grows sales, and take your business towards unprecedented growth. 

The truth is that every customer’s inbox is already flooded with promotional emails. To swift past all the “junk”, you need specifically designed templates for different situations. 

In this blog, we will share some best practices for writing sales emails, understand the role of shared inbox tools for email collaboration, and explore 20 professional sales email templates for different situations. 

Let’s go! 

How to Write the Best Sales Emails

Learning how to write the best sales emails will help your business increase open rates and eventually grow your business revenue. However, there are certain aspects you need to be careful about. Let’s discuss them right away. 

1. Personalize Your Sales Emails

All the emails that you share with your prospects or customers must have a healthy dose of personalization. You can include the customer’s name, mention specific details, and recommend products based on their unique needs and interests. To create the best sales email templates, you must leave enough room for personalization so that it does not look copied. 

2. Use a Shared Inbox Tool

Robust shared inbox tools can help your sales professionals easily manage all incoming and outgoing emails from one place. They don’t have to wait for one person to log out in order to access emails. All team members can simultaneously access the shared inbox, see who is working on what to avoid duplicate replies, and respond faster. You can even track past conversations and get all the context you need. 

Read More: 10 Shared Inbox Best Practices For Email Success

3. Grab Attention With Subject Lines

Subject lines are the first thing a customer reads and it determines whether they open your email or not. With great lines, you can enhance your open rates and easily sell your products to potential as well as existing customers. Make sure your subject line is short, crisp, clear, and focuses on the end goal for the customer. For instance, “Do you wish to triple your team’s productivity?“

4. Include a Call to Action

For successful email marketing, you need to make sure customers take certain actions after going through your email. With a well-designed and strategically placed Call to Action (CTA), you can tell recipients exactly what you want them to do. It can be a relevant link to a landing page, pricing page, or product page. 

5. Nail Your Email Signature

A well-thought email signature will help you appear trustworthy and professional to your prospects. Make sure to include your full name, job title, and social media icons. Finally, pay attention to the aesthetics: your signature should reflect a consistent brand identity. Check these email signature examples for inspiration.

15 Awesome Sales Email Templates That Work 

No matter if you are a B2B or B2C firm, an undivided focus on sales is what drives your business forward. But with email open rates at an all-time low, how do you grab the attention of your audience? Here are 15 email templates for sales that will help you generate leads: 

1. Sales Introduction 

Sales introductions are make-or-break situations that you need to master. Especially, when you are using email as a medium, you need to be extra careful. A plain, mundane, or common introduction can make the prospect lose interest and never approach you. 

With the help of this sales proposal email template, you can introduce yourself and your products to new prospects with ease. After introducing yourself, make sure you highlight how your brand solves major problems of potential customers or business clients. 


I’m [NAME] and I am working with the [COMPANY NAME] as a Business Development Associate. I checked out your website, and it looks like you might be facing challenges such as [MENTION PROBLEM AREAS]. I would like to introduce our product [PRODUCT NAME] which can prove to play a pivotal role in your company’s success.

If you’re unfamiliar with [COMPANY NAME], we help businesses achieve the following goals:

[Goal 1]
[Goal 2]
[Goal 3]

To know more about our complete product range, you can visit our website here: [WEBSITE LINK]. Are you free in the next few days for a quick call to discuss potential business? Looking forward to your response.

2. Cold Sales Email

A cold email is an email that is shared with a prospect for sales opportunities but with no prior contact. This means the recipient probably has never heard about your brand. Therefore, you need to be extra careful with outreach sales templates as this is a big opportunity to make a killer first impression. 

Since it’s the first contact, it’s important to introduce yourself to the prospect. Explain who you are and what you or your company does. You can even share relevant links that help the prospect learn more about your products. 


My name is Jack and I’m the founder at YourDesk. We help businesses offer delightful customer support using our AI-powered tool. We are trusted by leading brands like Wipro, Dell, Nike, and Adobe.

I wanted to learn how you currently handle your customer support operations and show you what we’re working on. When would be a good time to get in touch with you? If you wish to learn more about our product, you can take a tour here [LINK].

Looking forward to your response. I hope you have a great day ahead!

Founder & CEO, YourDesk

3. Email After a Sales Call 

So you ended a sales call with the customer, now what? You cannot simply expect people to remember everything after the termination of a call. Customers get dozens of calls like that in a week and might forget about you. 

To avoid this situation, it is important to share an email to help them recall important information. It will also help you keep the conversation well-documented. You can use this email sales template to document important points discussed during the call. You must also thank the customer for giving their valuable time in the first place. 


Thanks for taking out time to interact with me today. I highly appreciate it!

As discussed over the call, it seems our product [PRODUCT NAME] will be a perfect fit for your business. It will not only help you achieve your goals quickly but also help you save money in the long run.

Here is a quick recap of what we discussed today:


I’m hopeful that you will do business with us and looking forward to a strong relationship ahead. When would be a good time for our second call? Do let me know.


4. Referral Email

When it comes to making purchase decisions, 92% of customers are more likely to trust their peers over advertising. Yes, people always believe in taking recommendations from people they are close to. For your business, this is a great opportunity to grow your sales. 

You can ask satisfied customers to recommend people who might need your product. Once, you have the list of those people, you can use this email template to target them. This will increase your chances of sales conversions as people are more likely to trust product recommendations than cold emails. 


I’m Jack and I work for [COMPANY NAME]. One of your friends named [NAME] told us that you were in dire need of [PRODUCT NAME]. I’m sure you are exploring your options at the moment and checking various brands that offer the same product. Well, I would do that too.

To make things a little easier for you, I would like to recommend our top-selling product [PRODUCT NAME] to you. You can find more information on our website: [WEBSITE LINK].

I’m sure there will be some things that you would want to discuss. Can I schedule a 15 minutes call for tomorrow? Let me know what time works for you.


5. When the Customer Has an Abandoned Cart 

Did you know that e-commerce businesses lose $18 billion in sales revenue each year due to cart abandonment? You might have the best online website, however, customers might still leave their cart midway before checking out. So what can you do to make such customers successfully buy from you? 

Well, sharing the right email at the right time can prove to be a good decision. With the help of this product sales template, you can politely remind customers that they have important items remaining in their cart. You must also share your contact details so that customers can get in touch if they have any questions related to price, delivery, returns, etc. 


You left some items in your shopping cart today. But don’t worry we have them saved for you.

As we can see, you have added these products to your online shopping cart:


Since we have the best prices at the moment, I would suggest you not miss out on this awesome opportunity. In case you have any concerns related to product delivery, discounts, packaging, returns policy, etc., feel free to visit our in-depth FAQ section. Here is the link- [FAQ LINK].

If that does not answer your queries, you can always get in touch with us on our toll-free number mentioned below. Have a great shopping experience!


6. Inbound Sales Email Template 

A lot of businesses assume that once they have an inbound lead, they don’t have to do anything and the lead will magically convert. However, the truth is that you need to nurture each and every lead. No matter if you receive a customer sign-up or an inquiry on your website, you must connect with them at the earliest. 

With this free sales email template, you can thank customers for showing interest in your business. However, to help them make the best decision, you need to understand their expectations, budget, and the problems they are looking to solve using your product. 


Thanks for showing interest in our business and what we do. We received your inquiry via [MENTION INQUIRY SOURCE]. We will be honored to help you achieve your goals with our products.

However, before we proceeded further, I have some questions I need to ask you:

  • What problems are you exactly looking to solve?
  • What is your budget?
  • How many people will be using the product?
  • The answers to these questions will help me recommend our best and most affordable product to you. Let me know when would be a good time to discuss these important details with you. Have a great day!


    7. When Customer Has Requested a Product Demo 

    When customers demand a demo of your product, you should not miss out on this golden opportunity. After all, this is a big sign that the customer is interested in what you offer, and more importantly, the customer has initiated the first contact. 

    You can use this sales email template for new clients to connect with them at the earliest. Give them a fair idea about the contents of your demo and how long it might take. You must schedule the demo only after discussing it with the customer. To make things simpler, you can allow them to book a slot as per their convenient date and time. 


    I’m Jack and I saw that you have requested a demo for [PRODUCT NAME]. We are delighted to know that you are interested in our product and business. We genuinely appreciate it!

    The product demo will cover two important aspects: First, we will try to understand your requirements, and later, we will explore the different features that will help you successfully achieve your goals.

    To get started, you can book your slot on my calendar here: [CALENDAR LINK].

    If you have any queries, feel free to reach out to me on my number. Looking forward to connecting with you!


    8. When Customer Is Using Free Trial 

    Free trials are wonderful for customers and everyone loves them. They can explore different features and experience the interface without spending any dollars. However, from a business point of view, you must look to sell your paid plans before the free plan expires. 

    You must use this email template for sales only when the free trial is about to expire. Around 4-5 days before the expiry can be a good time. Be transparent with customers and share a link to your product’s pricing page. Also, ask them to connect with you in case they have any confusion about choosing the right plan for them. 


    I hope you are having a great time using our product [PRODUCT NAME]. As I can see that your 15-day free trial is about to expire in [NO. OF DAYS].

    Our product offers different pricing plans to meet the requirements of different teams and businesses. You can check our pricing page here: [PRICING PAGE LINK].

    If you are dicey about which plan will work best for you, we can always connect over the phone or by email. Please let me know when will be a good time to get in touch with you. Looking forward to your response.


    9. Sales Upgradation Email Template 

    For any SaaS business looking to grow sales, it is important to upgrade customers from basic plans to premium plans. This will ensure that customers can get the best version of your product and you can increase your average revenue per customer. 

    Whether it is about converting free trials to paid services or persuading customers to go from basic to premium plans, this ready-made sales email template will offer all the help you need. However, do not forget to highlight what customers gain from this investment. Point out the premium features they will get to enjoy and any additional cost benefits. 


    It’s been quite a while since you have been using our basic plan. If your business is ready to grow and move ahead, I would like to tell you more about our premium plan that starts at just [PRICE]. By upgrading now, you’ll be able to take full advantage of these great premium features:

    [Premium Feature 1]
    [Premium Feature 2]
    [Premium Feature 3]
    [Premium Feature 4]

    If you are not sure, let’s get in touch and talk about the roadblocks you’re facing. Here is a case study that will explain how our premium plan can help you achieve 2x growth. [ARTICLE/VIDEO LINK]

    As always, I look forward to speaking to you.


    10. Discount Offer Sales Email Template

    Every business offers some or the other type of discount to its valued customers. It can be due to a special occasion such as a festive season or simply to appreciate their loyal customer base. You can also share realistic discounts with your audience to grow sales and enhance customer retention. 

    Make sure you mention the reason for the discount – festive offers, customer loyalty, referrals, etc. Also, highlight where (website, offline stores, offices, etc.) the customer can redeem the discount coupon or code. If the code has an expiry date, make sure you mention this information as well. 

    Hello [CUSTOMER NAME],

    Thank you for being associated with our brand for [MENTION DURATION]. As a token of gratitude and appreciation, we would like to do something for you. We are thrilled to offer you a special discount on our [MENTION PRODUCT NAME].

    You can use this coupon on our online website or offline stores during checkout to avail discount of [PERCENTAGE].


    We would like to inform you that the discount offer is valid until [MENTION DATE]. Please use the coupon before this date otherwise it will expire. If you have any further questions, feel free to reach out to me anytime. Have a great day!


    11. First Follow Up

    While networking, a lot of sales professionals discuss potential opportunities with prospects. To convert these prospects into customers, you need to follow up with them on a regular basis. 

    The first follow-up sales email template can help you remind prospects about your previous conversations. Moreover, you can always share some important information about your products to show how customers can use them to solve their problems. Do not forget to share your phone number as prospects might want to clarify their doubts before progressing. 


    I really enjoyed chatting with you yesterday morning and learning more about your role at [COMPANY NAME]. I understand the challenges your team is facing with [PROBLEM AREAS] and how they are impacting your business.

    As discussed, I am attaching some important resources that will help you understand how our product can benefit your team in the long run. I’m sure it will be one of the best investments you will ever make for your team.

    If you have any doubts or concerns, feel free to reach out to me. I will be more than happy to assist you. I look forward to connecting soon.


    12. Second Follow Up

    Sales professionals face rejections on a daily basis. However, when a customer does not respond to your messages or emails, it does not always mean that they are not interested. They might have been busy with something or your email might have skipped their mind. 

    So what can you do to turn the tables around? Well, you can always follow up with them again. Using this sales copy template, you can try to follow up with customers and hope they get back to you. In order to persuade them, do not forget to highlight the benefits and features offered by your product. 


    Kindly refer to my last email dated [DATE]. I was awaiting a response from your end and I totally understand you must have been busy.

    I would like to take this opportunity to highlight how our tool can benefit your team. Here are some important benefits you can expect:

    [Benefit 1]
    [Benefit 2]
    [Benefit 3]

    It would be great if we can have you on board and help you achieve your goals faster. Are you available for a 30-minute call on [DATE AND TIME]? Kindly let me know what works best for you. I look forward to your response!


    13. When the Prospect Disappears

    At times prospects simply vanish into thin air and you do not answer your calls or respond to your emails. Does this mean that you have lost them? Well, not really. You can always try to initiate contact and keep things well documented. 

    Keep the tone of this email positive and do not vent out your frustrations. Understand that prospects can always ghost you when they have found some other brand or when they do not need your products anymore. 


    I hope you are doing well and things are great. It has been a long time since we last heard from you.

    This email is to check in with you to see how things are going at your end. Typically when we don’t hear from people it’s mainly due to two reasons: either this is not the right time or you have invested in another product.

    In either case, we respect your decision. Since we only keep our files open for a certain time period, I’m going ahead and closing your file for now. I would love to catch up again and see how we can build a strong relationship.

    I look forward to hearing from you. If you have any queries, you can always contact me at the number below.

    Best Wishes,

    14. Thanking the Customer for Purchase

    Your business exists simply because you have customers. Therefore, it’s important to thank them every time they buy your products or services and choose you over your competitors. Every customer needs to feel valued and appreciated when they engage with your brand. 

    With the right thank you email template, you can increase sales, and most importantly, create a delightful shopping experience for customers. To encourage more purchases in the future, you can even share relevant discount coupons with your customers. 


    We are delighted to see that you made a purchase with us today. You made our day!

    Thank you for choosing us and purchasing [ITEM NAME] from our store. We are sure our product will meet your expectations and help you achieve your desired outcomes.


    We look forward to more purchases and fostering a strong relationship with you. As a token of gratitude, we offer you a 20% discount coupon for your next purchase. [COUPON CODE]. Thank you for choosing us once again. Have a great day ahead!


    Read More: 10 Post-Purchase Customer Experience Tips with Real Examples

    15. When Customer Opens the Email but Does Not Respond

    There are times when the customer opened your email but did not care to reply. Now, this can be a confusing situation as you cannot predict whether customers simply forgot to reply or they did it on purpose – maybe your product or offer was not lucrative enough. 

    However, the good news is that they still opened your email and were intrigued by your subject line. You can make the most of this sales copy template to spark the conversation again and win their interest.


    As I see that you opened my previous email but failed to respond. I understand you must have been busy with something or the other.

    I would just like to remind you that if you try our product, you will be able to:

    [Benefit 1]
    [Benefit 2]
    [Benefit 3]
    [Benefit 4]

    Well, this is just the tip of the iceberg. There are more delightful features and benefits that you can explore here: [INSERT LINK]. Do let me know when would be a good time to connect with you over a 10 minutes call. I’ll be more than happy to walk you through the platform and show you how to work smarter and not harder.

    Best Regards,

    How to Personalize Your Sales Emails at Scale

    When it comes to sales outreach, the role of personalization cannot be underestimated. 

    With a healthy dose of personalization, you can increase the chances of customers opening and responding to your sales emails. 

    • Divide Your Audience into Meaningful Segments 

    You need to know your ideal customer profiles (ICPs). For example, if you are a music app company, you can create different customer segments based on age and share relevant sales emails targeting each segment uniquely. 

    • Give More Attention to High-Quality Leads 

    Let’s be honest. Real email personalization can be time-consuming. If your marketing team has shared thousands of leads, you cannot sit and personalize each email. Therefore, you need to separate your high-quality leads, do some research (go through their LinkedIn profiles), personalize the subject line, and address their unique needs and challenges. 

    Sales Email Templates Best Practices 

    Templates are pretty awesome. They can help you persuade prospects to take necessary action and grow your business. But they are no silver bullet. 

    In order to make the most of sales lead email templates, you must follow the best practices mentioned below. 

    1. Avoid Coming Across as a Salesperson 

    Customers receive hundreds of sales emails every month. They are more likely to open your email and respond if they feel it has been written with the best intentions. 

    Instead of approaching your sales email as the “typical salesperson,” you need to wear the hat of a “friendly advisor” and offer value to customers. 

    While preparing your sample sales email templates, highlight what benefits customers can get from your product or service. For example, instead of writing “we have the best time management app in the market,” you can say, “learn how you can save 5 hours every week with our time management app.”

    2. Create a Sense of Urgency

    To make customers perceive your deals as valuable, you need to create a sense of urgency in your sales email templates. 

    According to an Experian report, promotional emails that conveyed a sense of urgency had 14 percent higher click-to-open rates than the average sales or marketing emails. 

    But how do you create a sense of urgency? You can use limited-time offers or countdown timers to create a fear of missing out among your target audience. Moreover, you can even share discount coupons that expire in a couple of days or weeks. When customers know they can miss out on an incredible deal, they will feel encouraged to take immediate action. 

    3. Take Inspiration From the Best

    Great sales emails are everywhere – you just need to search your inbox well enough. 

    There is nothing wrong with taking inspiration from brands known for their brilliant and eye-catching emails. For example, you can take inspiration from an email closing used by a top brand and incorporate it into your company’s cold sales email templates

    Whenever you receive a sales or marketing email, don’t just throw it into the junk folder. See what elements are impressive and understand how you can do the same for your industry and target audience. After all, there is nothing wrong with taking a winning format and tweaking it according to your needs. 

    4. Track & Analyze the Results

    Are your sales email templates performing well? Are you getting the results you wanted?

    You need to consistently test if your emails are a hit among your audience or if they need further improvements. Keep a firm eye on email marketing metrics such as clickthrough rate, bounce rate, open rate, conversion rate, unsubscribe rate, etc. 

    If specific email templates are performing well, stay away from touching them at all. On the other hand, if some templates are not bringing in numbers, update them to add more value. Remember, the more data you collect, the closer you will get to creating a robust sales email strategy for your business. 

    Run Successful Campaigns With Sales Email Templates

    Email is one of the most cheapest and convenient marketing channels that can help you grow your business. The best sales email templates can help you save time, respond faster, and interact with customers in a consistent manner. 

    To write killer sales emails, make sure you personalize your message, collaborate using a shared inbox tool, write clear subject lines, and include relevant call to action buttons. In addition to this, you need to consistently follow up with your customers so that they are persuaded to lend their valuable time to you. 

    Just make use of these ready-made templates and reach your audience faster. Remember to tweak the templates wherever necessary and delight customers.

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    About the author

    Deepak is a staff writer and editor at ProProfs.com. He has a deep understanding of customer support, help desk, sales, live chat, ticket routing and prioritization procedures, the creation and utilization of efficient escalation pathways, and effective problem-resolution strategies. Deepak’s passion for delivering exceptional customer experiences, combined with his in-depth knowledge of various customer service platforms, has made him a sought-after consultant in the industry.