Top 10 ServiceNow Alternatives & Competitors

ServiceNow Alternatives & Competitors

Are you searching for the best ServiceNow alternative? You have come to the right place. 

ServiceNow is a popular ITSM tool that is used by businesses across the globe to track IT incidents, requests, problems, and assets. With this tool on board, you can expect powerful features such as incident management, virtual agents, knowledge management, agent workspace, and more. 

However, when it comes to IT support, ServiceNow’s features and capabilities have a few holes. For example, the tool comes with a steep learning curve and does not offer transparent pricing details on its website. 

So if you are a support champ who is currently using ServiceNow or considering your options, we have put together a list of 10 alternatives to ServiceNow. We will explore the features of each and every alternative, understand the pros and cons, and check the pricing. 

Let’s jump right in! 

ServiceNow Alternatives Feature & Price Table

Software Key Features Price
ProProfs Help Desk Intuitive mobile app
Customer portal
Monitor CSAT & NPS
Integrate with CRM tools
Automated email notifications
Starts at $10/agent/month
SysAid Customize the user interface
Escalate support tickets
Create a knowledge base
Automate password resets
Generate in-depth reports
Not Available
Salesforce Service Cloud 360-degree view of customers
Integrate with Slack
Share proactive service updates
Leverage field service app
Generate insightful reports
Starts at $25/user/month
Live Agent Create workloads for agents
Capture social media messages
Set up survey widgets
Reward agents with badges
Use spam filtering
Starts at $15/agent/month
HaloITSM Upload help articles
Problem management
Create a service catalog
Organize all your tasks
Track IT assets
Starts at $89/agent/month
Solarwinds Service Desk Self-service portal
Track IT assets
Create a service catalog
Prioritize urgent tickets
Multiple integrations
Starts at $19/agent/month
Freshdesk Create knowledge base articles
Parent-child ticketing
Track time & log billable hours
AI-powered chatbot
SLA management
Starts at $15/user/month
Zendesk Unified view of the customer
Create help articles & guides
Actionable reports & analytics
Build help center & community forum
AI-powered answer bots
Starts at $49/agent/month

Help Scout Create custom fields
Receive desktop notifications
Create mobile-friendly help articles
See key metrics for specific agents
View chat support history
Starts at $20/user/month
Jira Service Management Create problem tickets
Link incidents to problems
Track asset ownership
Escalate critical incidents
Share ticket-related updates
Starts at $20/user/month

What Is ServiceNow? 

ServiceNow is a leading IT service management tool that helps your business enhance agent productivity and speed up issue resolution. The tool allows you to automate your IT support for common requests using virtual agents. These bots are designed to interact with end-users, share knowledge base articles, and understand simple, human language. Moreover, intelligent ticket routing and built-in internal collaboration tools can help restore services much faster and reduce their impact on your business. 

Why Look For ServiceNow Alternatives? 

If you are using ServiceNow, you must already be familiar with its drawbacks. However, if you are new to the game, we have jotted down some popular cons of this tool. Let’s explore them in detail. 

  • Does Not Offer Clear or Transparent Pricing: To win the trust of customers, every SaaS company must offer clear and transparent pricing details on its website. This helps users compare the pricing of the tool with other similar tools in the market. However, unfortunately, ServiceNow does not offer any pricing information on its site. You will have to fill out an online form and wait for the company to share a custom quote. 
  • Slow Loading Speed: Since the ServiceNow ITSM system is so large, it is very slow at times. Multiple users have complained about how the tool lags often, especially when multiple tabs are open. Frequent lags can hamper your productivity and delay the issue resolution process. 
  • Steep Learning Curve: While setting up ServiceNow, be prepared to spend some days or weeks just to get the hang of the tool. Getting adjusted to the UI will take you a significant amount of time. Moreover, understanding the different features and capabilities will be time-consuming too. 
  • Frequent Product Releases: ServiceNow shares between 2-3 product releases/updates yearly. Although these new releases introduce new features and capabilities, in most cases, they just create new problems. Frequent updates can confuse new users as they will require more time to learn the nitty-gritty details.

The Features ServiceNow Alternatives Should Have

Different IT support teams can have different expectations from their respective solutions. While one may demand a clean user interface, others might be more interested in detailed reports. 

Now, every IT help desk tool cannot offer every single feature. Therefore, to make this ServiceNow comparison easier, we have chosen some must-have features that every alternative should offer. 

  • Incident & Request Management: All ServiceNow alternatives must allow you to track all ongoing incidents and requests under one roof. This will ensure not a single ticket slips through the cracks. 
  • Knowledge Management: The alternative systems should allow you to create a repository of help center articles, step-by-step guides, FAQ pages, etc., to encourage self-service and bring down ticket volume. 
  • Customization: The alternatives to ServiceNow should offer multiple customization options so you can set rules and create workflows according to your needs. 
  • Reports & Analytics: All the tools should offer in-depth reports and analytics. Powerful reports can help support managers monitor service desk metrics, gauge agent performance, and uncover improvement areas. 

Our Selection Criteria for ServiceNow Alternatives

With plenty of options in the market, choosing the best ServiceNow alternative can get tricky. To ensure only the right tools are listed in this blog, here are our selection criteria.  

Incident & Request Management: All the alternatives should offer incident and request management features such as ticket tracking, prioritization, escalations, etc. 

Listed on Popular Software Review Platforms: The alternatives to ServiceNow should be listed on the most popular software review sites such as SoftwareWorld, Capterra, Getapp, etc. 

Minimum 10 User Reviews: All software alternatives should have at least ten reviews from people who have used the tool. This will allow you to better analyze the tool’s pros and cons.

What Are the Best ServiceNow Alternatives?

Now it’s time to explore the top 10 alternatives to ServiceNow software. We will go through an in-depth comparison that will include features, pricing, pros, cons, etc., for every tool. 

1. ProProfs Help Desk

ProProfs Help Desk is the best alternative to ServiceNow tool

ProProfs Help Desk is the best alternative to ServiceNow tool that equips your team with all the features needed to enhance the end-user experience. You can capture IT incidents and requests via multiple channels such as email, live chat, web forms, and the help center. 

With a customizable live chat widget, you can share proactive chat invitations with customers and offer 24×7 assistance. You can even create an internal knowledge base and allow employees to find HR, IT, Admin, and other work-related documentation.  

Top Features of ProProfs Help Desk: 

  • Prioritize requests and incidents that demand urgent attention
  • Share automated notifications with agents and end-users
  • Monitor the end-user experience with email surveys
  • Restrict tool access with roles and permissions
  • Track ticket response times, resolution times, agent ratings, and other metrics

Pros: 

  • Automate IT support with chatbots
  • The tool offers a simple and clean user interface

Cons: 

  • Limited integration options
  • There is no provision to track IT assets

Choose it for: Shared inbox, chatbots, knowledge base, smart reports 

3rd party integrations allowed: Yes

Suited for: Startups, small to mid-sized businesses, large enterprises

Case Study: 

Opencart is a PHP-based e-commerce store management system that is designed to be user-friendly and feature-rich. From large online players to local businesses, OpenCart serves over 342,000 eCommerce entrepreneurs across the world.

ProProfs Help Desk offered Opencart users a single location to access user guides and easily find other information. This helped the company greatly reduce its call volume and allowed the support team to dedicate more time to improving customer relationships. 

Pricing: 

Starts at $10/user/month

2. SysAid

SysAid is a top ServiceNow competitor

SysAid is a top ServiceNow competitor that can help you automate your incident management process. For instance, new email messages (along with their attachments) are automatically converted into tickets and assigned to relevant agents. 

With a dedicated self-service portal, you can allow end-users to submit new tickets, track their ongoing issues or requests, and use the knowledge base to perform self-service actions. 

Top Features of SysAid: 

  • Customize the user interface, notifications, and knowledge base items
  • Escalate tickets to senior reps if SLAs are not met
  • Create a knowledge base that includes tips and how-to solutions
  • Allow end-users to reset their account passwords securely
  • Generate in-depth reports on service quality and IT performance

Pros: 

  • Communicate with end-users via live chat
  • Multiple customization options to meet your unique needs

Cons: 

  • The vendor does not provide transparent pricing details on its website
  • The UI lacks a modern appeal

Choose it for: Performance analytics, ticket prioritization, workflow automation, asset management

3rd party integrations allowed: Yes

Suited for: Small to mid-sized businesses, large enterprises

Case Study: 

Microdrones is a German company that provides drone LiDAR and photogrammetry surveying equipment, workflow, software, etc., for geospatial data collection. The IT team could not monitor PCs, servers, or software without an asset management system. 

With SysAid on board, Microdrones drastically improved its asset management function. Asset performance issues were significantly reduced, and servers and workstations were always kept updated.

 Pricing: 

Get in touch with the company for a quote. 

3. Salesforce Service Cloud

Salesforce Service Cloud is an omnichannel help desk system like servicenow

Salesforce Service Cloud is an omnichannel help desk system that can help your team manage customer conversations on the phone, messaging, chat, and other channels. 

The tool gives your service reps a holistic view of every customer — whether they are working remotely or from the office premises. Overall, IT support agents can leverage all the context they need to provide meaningful and personalized customer experiences at scale. 

Top Features of Salesforce Service Cloud: 

  • Quickly set up a self-service help center and reduce ticket volume
  • Allow customers to book phone and video appointments 
  • Access customer data to personalize interactions
  • Share proactive chat invitations with prospects and customers
  • Monitor email, social media, and SMS from a single dashboard

Pros: 

  • AI-powered chatbots can help you deflect routine queries
  • Create mobile-responsive self-service portals

Cons: 

  • Set up can be time-consuming
  • Reports and analytics offer an overwhelming amount of data

Choose it for: Video support, unified agent workspace, omnichannel routing  

3rd party integrations allowed: Yes

Suited for: Small to mid-sized businesses, large enterprises

Case Study: 

KPN is the largest landline and mobile telecommunications service provider based in Rotterdam, Netherlands. The company is known for offering secure, reliable, and future-proof services and networks. 

KPN used Salesforce Service Cloud and Sales Cloud to align its sales and service processes. This allowed to company to gain 360-degree visibility, enhance customer satisfaction, and create a smoother customer experience. 

Pricing: 

Starts at $25/user/month

4. LiveAgent 

LiveAgent is a free ServiceNow alternative

LiveAgent is a free ServiceNow alternative that helps you manage all customer messages in one app, automate repetitive tasks, and make better business decisions based on real insights. 

LiveAgent comes with a powerful and customizable live chat widget that allows you to offer real-time support. You can invite website visitors to chat based on their time on a web page or their location. 

Top Features of LiveAgent: 

  • Avoid multiple agents from working on the same customer issue
  • Use a drag-and-drop feature to attach files to tickets
  • Create contact forms using pre-designed templates
  • Customize your chat windows and adjust their placement on your website
  • Merge multiple related tickets together for faster resolution

Pros: 

  • Use the message sneak-peek feature to see what customers are typing
  • Integrate with leading social media platforms

Cons: 

  • The time tracking feature needs to be improved
  • Reports are generic and lack depth

Choose it for: Contact forms, spam filters, CRM integration, time tracking

3rd party integrations allowed: Yes

Suited for: Startups, small to mid-sized business 

Case Study: 

SolidTrust Pay is an electronic wallet system and payment gateway that allows businesses to accept credit card payments. The financial company was looking for a ticketing system to manage a massive influx in ticket volume. 

SolidTrust Pay was attracted to LiveAgent’s attractive features and affordable pricing. Their support team is able to receive voice calls directly from the support center. Moreover, customers can create their own service accounts to view the progress of their tickets. 

Pricing: 

Starts at $15/agent/month

5. HaloITSM

HaloITSM is a powerful ServiceNow alternative

HaloITSM is a powerful ServiceNow alternative that can be used to offer high-quality IT support to end-users. With the help of this intuitive tool, you can monitor all incidents in one place, meet SLAs in time, and automate manual tasks. 

This tool allows end-users to check all available services and opt for the ones they need from the self-service portal. In addition to this, HaloITSM offers multiple change management features so your team can easily track and execute organizational changes. 

Top Features of HaloITSM: 

  • Automate incident and problem management processes
  • Convert solutions offered by agents into knowledge-base articles
  • Track the usage of all IT assets across the organization
  • Keep tasks and IT projects organized in a central place
  • Create a service catalog for IT end-users

Pros: 

  • Assign tasks and projects to your team members
  • Create detailed SLAs for different business processes

Cons: 

  • Integration options are limited
  • Asset management functionality needs improvement

Choose it for: SLA management, incident tracking, knowledge base, service catalog 

3rd party integrations allowed: Yes

Suited for: Large enterprises

Case Study: 

Sports Direct International is UK’s leading sporting goods and apparel retailer. Customers can buy sneakers, running shoes, tracksuits, gloves, helmets, backpacks, and other sports-related items. 

Sports Direct was using an internal system to track service requests and wanted to migrate to an ITSM vendor. After partnering with HaloITSM, the sports retailer witnessed 80% first call resolution and a 24% increase in SLAs. 

Pricing: 

Starts at $89/agent/month

6. SolarWinds Service 

Solarwinds Service Desk is a powerful ServiceNow alternative

Solarwinds Service Desk enables your team to identify, prioritize, and track incidents, no matter how minor or major they may seem. With a powerful ticketing system, you can automatically route and prioritize issues. 

When it comes to asset management, SolarWinds Service Desk does a commendable job. In addition to asset tracking, you can even manage the onboarding, assignment, and retiring of assets throughout their lifecycle.

Top Features of SolarWinds Service Desk: 

  • Give technicians instant access to knowledge base articles
  • Share service desk reports with key stakeholders
  • Standardize service requests with a service catalog
  • Create a service portal for users to submit and view tickets
  • Offer support from anywhere using a dedicated mobile app

Pros: 

  • Easily upload step-by-step articles to your knowledge base
  • Use the live chat feature to connect with employees instantly

Cons: 

  • The basic plans lack phone and email support
  • Initial set up can be a little complex

Choose it for: Incident management, multichannel ticketing, employee self-service portal

3rd party integrations allowed: Yes

Suited for: Small to mid-sized businesses, Large enterprises

Case Study: Not available

Pricing: 

Starts at $19/user/month

7. Freshdesk

Freshdesk is another popular software like ServiceNow

Freshdesk is another popular software like ServiceNow that deserves to be on your list. With multichannel capabilities, you can use this tool to connect with customers via email, live chat, social media, web, etc. 

Freshdesk helps team members from across the company to come together to enhance the customer service experience. For instance, you can share the ownership of a ticket with individuals or departments and resolve complex issues faster. 

Top Features of Freshdesk: 

  • Embed website forms and allow customers to ask questions
  • Split tickets into smaller tasks with parent-child ticketing
  • Link related tickets together for faster resolution
  • Engage with prospects and visitors via a customizable live chat window
  • Configure agent business hours and monitor performance

Pros: 

  • Create a delightful omnichannel experience for customers
  • Assist customers on WhatsApp

Cons: 

  • Freshdesk’s mobile app needs improvements
  • The Grow plan lacks automation features

Choose it for: SLA management, social media ticketing, mobile field service 

3rd party integrations allowed: Yes

Suited for: Medium businesses, Large enterprises

Case Study: 

Zalora is one of the leading online fashion destinations in Southeast Asia. With its headquarters based in Singapore, Zalora provides a range of apparel, lifestyle, beauty, home, and living products. 

After choosing Freshdesk, Zalora witnessed a 5% QoQ increase in CSAT ratings. Moreover, around 75% of its existing customers have become repeat buyers, helping the business boost revenue. 

Pricing: 

Starts at $15/user/month

8. Zendesk 

Zendesk is a popular ticketing system like servicenow

Zendesk is a popular ticketing system that helps you connect with customers over messaging, chat, social media, email, and voice. You can create a vast community forum and allow customers to raise questions, share answers, and connect with one another. 

As help desk software like ServiceNow, Zendesk helps you reduce your ticket volume with the help of self-service options. You can build an integrated help center to allow customers to resolve primary issues at their own pace. 

Top Features of Zendesk: 

  • Engage and assist customers with AI-powered answer bots
  • Prioritize urgent customer issues that demand immediate solutions 
  • Leverage intelligent ticket routing to never leave an issue hanging
  • Monitor and improve your customer satisfaction (CSAT) ratings
  • Reward the top contributors in your community forum with suitable badges

Pros: 

  • Allow agents to contribute to knowledge-base articles
  • Connect with hundreds of business tools 

Cons: 

  • Zendesk plans are quite expensive 
  • Customer service is slow to respond

Choose it for: Community forum, help center, AI-powered bots, intelligent routing

3rd party integrations allowed: Yes

Suited for: Large enterprises

Case Study: 

Grubhub is an online food ordering and delivery platform that was founded in 2004 in Chicago, Illinois. The American company allows customers to browse restaurants in any selected location and order food. 

Grubhub witnessed a 100% increase in its ticket volume during the COVID-19 pandemic. After switching to the Zendesk Service platform, the company was able to achieve an 88-90% CSAT rating and a 53% increase in help center article views. 

Pricing: 

Starts at $49/agent/month

9. Help Scout 

Help Scout is a powerful ServiceNow alternative

Help Scout is an easy-to-use tool best known for its shared inbox and team collaboration features. With an email-like interface, you easily track and manage all customer conversations in one place. 

With Help Scout’s live chat widget, you can share help center articles with customers with a single click. Moreover, when customers are unable to find the right solution, they can request to interact with a human agent and take it forward from there. 

Top Features of Help Scout: 

  • Sort and prioritize customer conversations using ticket tags
  • Create a searchable library of saved replies or canned responses
  • Record additional information about conversations using custom fields
  • Collaborate with team members using private notes
  • Monitor your team’s performance for different communication channels

Pros: 

  • Share bulk replies to common issues
  • Native apps for Android and iOS

Cons: 

  • Considering its basic features, Help Scout is quite expensive
  • The tool can get slow sometimes

Choose it for: Shared inbox, knowledge base, proactive announcements, reports 

3rd party integrations allowed: Yes

Suited for: Startups, small to mid-sized businesses

Case Study: 

OnePageCRM is a CRM tool designed to meet the customer relationship needs of small businesses. The company enables salespeople to become action-oriented, manage customer contacts and emails, and deliver personalized experiences. 

OnePageCRM used Help Scout to reduce their team’s workload by up to 50%. The agents can access the complete customer database next to service conversations and offer the best tailor-made solutions. 

Pricing: 

Starts at $20/user/month

10. Jira Service Management 

Jira Service Management is a powerful ServiceNow alternative

With Jira Service Management, different business departments such as HR, IT, Admin, or Legal can quickly set up a service desk. You can easily track all incidents, requests, changes, and assets under one roof. 

The tool allows you to automatically detect major incidents and escalate them to the right teams. Moreover, reports can help you analyze your incident response activities, areas of success, and improvement opportunities.  

Top Features of Jira Service Management: 

  • Make it easier for end-users to search for knowledge-base articles 
  • Track IT assets for inventory management and auditing
  • Share ticket-related updates via email or SMS
  • Link incidents to problems and uncover the root cause behind them
  • Save time by taking bulk actions on tickets

Pros:

  • Integrate with the leading third-party tools
  • Easily transfer the ownership of support tickets

Cons:

  • The tool comes with a steep learning curve
  • Reporting needs to offer more customization options

Choose it for: Request management, change approvals, self-service, asset tracking

3rd party integrations allowed: Yes

Suited for: Small to mid-size businesses, large enterprises

Case Study: 

Canva is an online free design tool that was founded in 2012 in Perth, Australia. The platform allows users to design creative posters, social media graphics, documents, presentations, and other visual content. 

Canva adapted the tool Jira Service Management to enhance incident and request tracking along with its reporting function. Irrespective of the rise in customer requests, their team deals with every concern on time. 

Pricing: 

Starts at $20/agent/month

Comparison of Best Alternatives of ServiceNow  

Software Price Ticket Management Shared Inbox Multi-channel Communication Alerts & Escalations Live Chat Self-Service Portal IT Help Desk
ProProfs Help Desk $10/month Y Y Y Y Y Y Y
SysAid Not Mentioned Y N Y Y Y Y Y
Salesforce Service Cloud $25/month Y Y Y Y Y Y Y
LiveAgent $15/month Y Y Y Y Y Y N
HaloITSM $89/month Y N Y Y N Y Y
SolarWinds Service Desk $19/month Y N Y Y Y Y Y
Freshdesk $15/month Y Y Y Y Y Y N
Zendesk $49/month Y Y Y Y Y Y Y
Help Scout $20/month Y Y Y Y Y Y N
Jira Service Desk $20/month Y N Y Y Y Y Y
ServiceNow Not Mentioned Y N Y Y Y Y Y

Final Verdict: Which ServiceNow Alternative Should You Go For?

ServiceNow is a leading ITSM software that allows you to:

  • Track and prioritize incidents
  • Auto-assign IT tickets
  • Build an AI-powered self-service portal
  • Resolve issues on the go with a mobile app

However, despite these powerful features, there are some serious drawbacks that make users search for the best alternatives to ServiceNow. For example, the tool comes with a steep learning curve, provides frequent product releases, and does not offer transparent pricing information.  

All the alternatives shared in this ServiceNow comparison blog have been carefully chosen. If you are still unsure, we would suggest you go for ProProfs Help Desk, which comes across as a powerful yet affordable IT help desk system. If price is not a major concern, you can even opt for Zendesk or Salesforce Service Cloud based on your feature needs. 

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About the author

Jared is a customer support expert. He has been published in CrazyEgg, CoSchedule, and CXL. As a customer support executive at ProProfs, he has been instrumental in developing a complete customer support system that more than doubled customer satisfaction. You can connect and engage with Jared on Twitter, Facebook, and LinkedIn