12 Sales Follow Up Email Templates to Turn Silences Into Sales

Sometimes, in life, you may not hit the target on the first attempt. And who knows this better than a sales representative?

Prospects rarely say “yes” right away, and more often than not, silence follows that first pitch. In my experience, what really sets successful reps apart is how patiently they deal with this silence.

A carefully written sales follow up email template can reopen doors, remind prospects of the value you bring, and move stalled conversations forward. 

In this blog, I’ll walk you through the 12 best follow up email sales templates I’ve used to turn unanswered emails into meaningful sales outcomes.

What Are Sales Follow Up Emails?

Sales follow up emails are a crucial component of the sales process, acting as a bridge to maintain communication with potential customers after initial contact has been made. 

These emails serve several important purposes, including nurturing leads, providing additional information, addressing concerns, and ultimately guiding prospects through the sales funnel toward making a purchase. The goal of sales follow up emails is to encourage action, whether it’s making a purchase, scheduling another meeting, or taking another step in the sales process. 

To automate the process, you can create templates with customizable text and clear calls to action (CTA) that guide prospects on what to do next. 

So, what’s the best way to store and access all these follow up templates? You can use shared inbox software to create and save as many templates as you want. Your sales agents can simultaneously access inboxes like sales@, orders@, inquiries@, etc., and collaborate with each other using internal notes.

12 Proven Sales Follow Up Email Templates that Work

Silence doesn’t always mean “no.” It often means “not yet.” 

That’s why the right follow up matters. Use these 12 sales follow up email examples to bring prospects back into the conversation and turn hesitation into action.

1. When the Prospect Disappears

This template is designed for re-establishing contact with prospects who have gone silent. It emphasizes a positive tone and understanding, avoiding any expression of frustration while leaving the door open for future interactions.

Subject: Just checking in – hope all is well!

2. The Quick Check-In

This email follow up example is perfect for a light touchpoint, especially after an initial meeting or conversation. It can be used to remind the prospect of your presence and eagerness to assist without being overbearing.

Subject: Quick touch base – how’s everything?

3. Following Up After No Response

This template is crafted for situations where your emails have gone unanswered. It combines professionalism with a gentle nudge for a response, emphasizing understanding and flexibility.

Subject: Hoping to reconnect – your thoughts?

4. The Helpful Resource Share

This template is designed to provide value to the prospect by sharing relevant resources or insights. The idea is to establish your credibility and keep the lines of communication open without directly pushing for a sale.

Subject: Thought you might find this interesting

5. The Gentle Follow Up After a Meeting

Perfect for following up after a recent meeting or presentation, this template helps reinforce your key points and offers further assistance, ensuring the prospect knows you’re available to support their needs.

Subject: Reflecting on our meeting on [Date]

6. Re-engaging After Time Has Passed

This follow up email template aims to rekindle a connection with a prospect after a significant amount of time has passed since your last interaction. The idea is to offer new insights or updates about your product/service to grab the attention of prospects again.

Subject: New updates you might be interested in

7. The Polite Persistence

Tailored for instances where you’ve sent several messages without a response, this template strikes a balance between persistence and respect for the prospect’s situation, signaling your continued interest in a polite manner.

Subject: Checking in regarding your [Product/Service] evaluation

8. The Check-in Before a Deadline

This template is designed for situations where an upcoming deadline could influence the prospect’s decision or their chance to take advantage of an offer. By using a clear follow up email format, sales professionals can ensure the prospect has all the key information needed to move forward.

Subject: Reminder: [Deadline/opportunity] approaching

9. The Invitation to an Event

Use this template to invite your prospects to an upcoming event that could be of interest to them. For example, the event can be a webinar, trade show, or open house. It’s an excellent opportunity to engage in a different setting.

Subject: Exclusive invitation: join us at [Event name]

10. Expressing Gratitude After a Purchase or Commitment

This template is perfect for expressing sincere thanks to a prospect who has recently made a purchase or committed to your service. It can help you foster a positive relationship and set the stage for future engagement.

Subject: Thank you for choosing [Your company/product]!

11. Offering Personalized Assistance

This template emphasizes personalized support, offering to address specific questions or concerns the prospect may have about your product or service. It’s ideal for moving them closer to a decision.

Subject: Happy to help as you explore [Product/Service]

12. Reiterating Offer Before Expiry

This sales email follow up sample is useful when an offer or discount you’ve previously communicated is about to expire. It serves as a final reminder, encouraging the prospect to take action before missing out on the valuable opportunity.

Subject: Final reminder: don’t miss out on our [offer/discount]

Checklist to Make Your Sales Follow Up Emails More Effective

Sending a follow up is simple. Getting a response is the hard part. The difference often comes down to small details—clarity, timing, and personalization. Use this quick checklist before hitting send to make your emails more effective:

Turn Silent Prospects Into Customers Using Actionable Email Templates

Following up is one of the most important parts of the sales process, yet it’s also where many opportunities are lost. The sales follow up email samples we discussed above show how a well-structured message can revive conversations, spark interest, and move prospects closer to a decision.

The real difference lies in keeping your follow ups personal, concise, and focused on value so they stand out in a crowded inbox. Timing and tone matter just as much as content, and consistency helps build trust over time.To manage this process with less effort, consider ProProfs Help Desk.

With the shared inbox feature, your agents can access multiple sales email accounts and add a template to any response with a single click.  keeps all interactions organized and ensure no opportunity slips through the cracks—so your follow ups are always timely and effective