{"id":29899,"date":"2020-06-15T12:44:41","date_gmt":"2020-06-15T12:44:41","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=29899"},"modified":"2026-05-06T09:56:17","modified_gmt":"2026-05-06T09:56:17","slug":"build-a-customer-oriented-growth-strategy","status":"publish","type":"post","link":"https:\/\/www.proprofsdesk.com\/blog\/build-a-customer-oriented-growth-strategy\/","title":{"rendered":"Customer Oriented Growth Strategies: 11 Hacks to do it Right"},"content":{"rendered":"

With more than <\/span>60% of consumers<\/span><\/a> finding customers experience an important factor (irrespective of price), it becomes all the more crucial for your business to look into substantial customer-oriented marketing strategies.<\/span><\/p>\n

That means you need to make customer needs and happiness your top priority.<\/span><\/p>\n

It can become a painstaking process for managers and even for business owners like you. And it may lead you to think if it\u2019s really necessary to take such measures.<\/span><\/p>\n

Well, it is. You need to realize that <\/span>73% of customers<\/span><\/a> claim that the key factor of their loyalty to your brand is the quality of their experience with your brand.<\/span><\/p>\n

That gives you all the more reason to be more customer-oriented and create strategies that assist you to be more vigilant towards their growing needs and expectations. So, to help you handle the process of building a sustainable customer-oriented growth strategy, we\u2019ve prepared a list of essential tips that you should rely on in this important business endeavor.<\/span><\/p>\n

Read on and find out what you should do to get the most out of your business transformation.<\/span><\/p>\n

<\/span>Customer Oriented Growth Strategies: Ideas to Do It Right<\/span><\/h2>\n

Businesses find customer-oriented growth strategies their #1 priority. That\u2019s because most of you have understood that keeping customer happiness your top priority can help your business earn loyalty and long-term relationship with the existing base.<\/span><\/p>\n

In this section, we aim to talk about 11 different customer-oriented growth strategies that will help your business boost customer delight<\/a> rate efficiently.<\/span><\/p>\n

#1. Define the Type of Your Growth Strategy<\/h3>\n

To be able to establish a sustainable consumer-oriented marketing strategy, you should first define what type of growth you want to achieve with it. If you only know you want your business bigger, and have no precise idea of the ways to make it happen, you\u2019ll likely fail.\u00a0<\/span><\/p>\n

So, before moving on to some more specific tips, let\u2019s first check out different types of growth that make an impact on the way you choose to create your consumer-oriented marketing strategy. Your growth can be based on:<\/span><\/p>\n

    \n
  1. Market penetration<\/b>, which is succeeded if you achieve to sell larger amounts of your products to your current customers;<\/span><\/li>\n
  2. Market development,<\/b> which includes expanding your business to new markets and customers (opening new regional stores, globally expanding e-commerce, etc.);<\/span><\/li>\n
  3. Product development<\/b>, which represents a great way of obtaining positive publicity and increasing new customers\u2019 interest;<\/span><\/li>\n
  4. Acquisition<\/b>, which practically makes you obtain new customers by purchasing your competitors\u2019 business and is usually reserved for big and already well-established businesses;<\/span><\/li>\n
  5. Diversification<\/b>, which happens when you enter new markets by introducing new lines of products to fulfill customers\u2019 needs that you previously didn\u2019t use to address before.<\/span><\/li>\n<\/ol>\n

    #2. Consider Customer Segmentation<\/h3>\n

    Once you\u2019ve realized which one of the listed strategies your business is trying to implement, you can move on to analyzing its impact on your customers to create an effective consumer-oriented marketing strategy.\u00a0<\/span><\/p>\n

    Now, to be able to meet their expectations, you should get to know them better. And you can do it by analyzing their structure and preferences, as well as the potential differences that may exist among your most prominent target groups of customers.\u00a0<\/span><\/p>\n

    However, to reliably create your primary buyer personas, you should have a highly organized system of collecting, classifying and filtering data about them. In this process, customer service software<\/a> can be a great help as numerous well-developed solutions of this type offer the option of storing and managing customers\u2019 profiles highly efficiently.\u00a0<\/span><\/p>\n

    #3. Make Use of Social Media<\/h3>\n

    Social media platforms definitely are some of the most efficient ways for you to build a consumer-oriented marketing strategy. Not only can you learn more about your followers, but you also get a chance of interacting with them on a daily basis.<\/span><\/p>\n

    Now, communicating about all that matters to them regarding your products or services, you also obtain valuable hints for the further development of your growth strategy.\u00a0<\/span><\/p>\n

    All you have to do is learn to actively listen to them and pay attention to their comments and messages. Those can directly indicate not only your advantages but also your customers\u2019 pain points and critical areas that you may need to improve to keep them happy.<\/span><\/p>\n

    #4. Create the Content Your Customers Need<\/h3>\n

    Like we\u2019ve already mentioned, you can find out a lot about your customers\u2019 opinions and preferences using social media. And once you obtain these pieces of information, do your best to create content that they will want to use. Moreover, to be sure you\u2019re doing it the right way, give them something they really need.<\/span><\/p>\n

    While purely fun content (like memes or gifs) may appear more engaging and appealing to your customers in the short run, in the long run, they will appreciate something educational and inspiring. Accordingly, try to offer something that will help them get the most out of your product or service. You can use AI tools<\/a> to turn educational insights into professional visuals efficiently.<\/span><\/p>\n

    So, when creating the content for your brand (no matter whether it\u2019s for your website or social media), make sure to find the right balance between the content they may want to consume for fun and the content that they actually need to enhance their benefits from your product. This way, you\u2019ll make sure to provide real value that will keep them coming back to you.\u00a0<\/span><\/p>\n

    #5. Use Online Surveys to Get Their Opinions<\/h3>\n

    Sometimes, your customers\u2019 activity on your social media pages won\u2019t be enough for you to figure out their impressions or opinions to analyze them more profoundly. That\u2019s why you should send customer satisfaction surveys after the support process comes to an end.\u00a0<\/span><\/p>\n

    You can send a survey once a ticket gets resolved. As your final email, you can send these surveys to your customers and ask for their feedback. You can even send an NPS score scale or a normal scored survey in the email that will look something like this:<\/span><\/p>\n

    But make sure that your survey is more well-thought and concise. It would help you collect accurate customer feedback<\/a>, ratings, and impressions on your brand. Not only would it be reliable but also help you work on improving your services as per the growing expectations of the customers. In a nutshell, you can improve the customer experience with your brand hassle-free.<\/span><\/p>\n

    #6. Keep Track of the Value You Provide to Them<\/h3>\n

    If you expect to create an effective consumer-oriented marketing strategy<\/a>, you must be aware of everything that you provide them to gain their loyalty. Accordingly, only if you\u2019re fully aware of all the benefits your brand brings to your customers, you can use them to enhance your marketing and stimulate business growth.<\/span><\/p>\n

    So, once you\u2019ve defined everything that you offer and contrasted it to your customers\u2019 needs and expectations, you should create a balanced scorecard.\u00a0<\/span><\/p>\n

    This important tool for strategy performance management will let you communicate your goals among your teams, align their work with your growth strategy, and measure and monitor your progress as you try to build a more customer-oriented culture.\u00a0<\/span><\/p>\n

    Most importantly, based on your scorecard KPIs, you\u2019ll get to understand how your customers position the provided value compared to the price they pay for it. And that\u2019s the essence of customer-oriented business.<\/span><\/p>\n

    #7. Personalize Your Communication<\/h3>\n

    Another customer-oriented marketing strategy you should work upon is to personalize your communication with customers. Let your operators know that creating a personal vibe with customers is essential for keeping them hooked to your brand.<\/span><\/p>\n

    Irrespective of the medium you choose, make sure your support team has all the data in hand to create a customized experience<\/a> for every individual customer. For this, you can use tools like live chat or a help desk ticketing software<\/a> that help you capture valuable data on customer behavior, decisions, and expectations.<\/span><\/p>\n

    The availability of such data at your disposal, you can:<\/span><\/p>\n