{"id":16759,"date":"2019-03-06T05:46:28","date_gmt":"2019-03-06T05:46:28","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=16759"},"modified":"2026-02-01T18:10:54","modified_gmt":"2026-02-01T18:10:54","slug":"improve-customer-experience-using-employee-feedback","status":"publish","type":"post","link":"https:\/\/www.proprofsdesk.com\/blog\/improve-customer-experience-using-employee-feedback\/","title":{"rendered":"Improve Customer Experience Using Employee Feedback: Key Strategies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Organizations gather customer experience data through CSAT (customer satisfaction) surveys that are built into their <a href=\"https:\/\/www.proprofsdesk.com\/blog\/help-desk-ticketing-system\/\" data-wplink-edit=\"true\"><strong>help desk ticketing systems<\/strong><\/a>. <strong>Conducting such surveys helps them in finding out the challenges faced by customers over time.<\/strong> <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><em>Gathering data from customers helps to improve their service experience as well.<\/em> <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">On the contrary, employee feedback is often ignored by organizations.\u00a0<\/span><span style=\"font-weight: 400;\">Businesses need to realize that <strong>employee feedback carries much importance while making efforts towards <a href=\"https:\/\/www.proprofschat.com\/blog\/delightful-customer-service\/\">improving customer service experience<\/a>.<\/strong> As you realize the value of employee feedback, it also needs to be captured and utilized the right way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learning about customers\u2019 experience from your support team is crucial for your business growth. Encourage your agents to share how they feel about customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A figure that stresses the <strong><a href=\"https:\/\/www.proprofskb.com\/blog\/winning-strategy-to-retain-your-employees\/\">importance of employee engagement<\/a><\/strong> and feedback in current times &#8211; the Employee Engagement Benchmark study conducted by Tempkin Group<\/span><span style=\"font-weight: 400;\">\u00a0found that <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Customer Experience leaders have 1.5 times as many engaged employees as compared to those in customer experience laggards.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Your_Agents_Know_Customers_Better\"><\/span><b>Your Agents Know Customers Better<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your customer support agents know the best about your customers. They are the customer-facing employees, better known as your customer experience frontline. Being at the forefront, these employees are well-aware of the company\u2019s internal matters, which include policies, procedures, and regulations of the company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike your business development team, agents know the customers by their nerve. They are the ones to whom the customers address their problems or place their requests. Your customer support team\u2019s knowledge of the company\u2019s internal processes and customer needs is critical.<\/span><\/p>\n<hr \/>\n<p><strong>Must Read:\u00a0<a href=\"https:\/\/www.proprofskb.com\/blog\/how-deliver-great-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Secret to Improve Customer Experience<\/a><\/strong><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_Customer_Feedback_isnt_Enough\"><\/span><b>Why Customer Feedback isn\u2019t Enough?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your agents are on the receiving end of customer requests, complaints, and feedback. They know why customers face a particular issue and what concerns they may be having. <\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EfRgeQOxAw0\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">Although the \u201c<strong><a href=\"https:\/\/www.proprofsdesk.com\/blog\/must-have-features-help-desk\/\">reports<\/a><\/strong>\u201d dashboard of <strong>ProProfs <a href=\"https:\/\/www.proprofsdesk.com\/blog\/best-help-desk-software\/\">help desk software<\/a><\/strong> can give you valuable insights into <strong><em>long wait times, low <\/em><em>CSAT<\/em><em> scores, and high cart abandonment rates,<\/em><\/strong> but it cannot tell you why. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There may be different reasons for your customers\u2019 dissatisfaction. Your customers may be unhappy due to a <strong><em>particular rigid company policy; a specific webpage may be down, or there may be a system glitch causing customer complaints. <\/em><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is crucial for any business to regularly tap into its agents and probe them for the concerns that customers generally face. A few customer issues may spiral to become a massive trend and this is bound to harm your company in the long-run. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">You need to nip the problem in the bud by never letting customer issues unattended<\/span>. Do you want them to blast your brand on social media later? Of course, not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, <strong>you need to consider the fact that a large number of customers ignore CSAT surveys or are lazy enough to participate in surveys and questionnaires.<\/strong> They may find giving such feedback annoying, so may offer zero insights into their decision to disuse your product or service. In such times, it becomes imperative to tap into your gold mine \u2013 your agents.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Capture_Agent_Feedback\"><\/span><b>How to Capture Agent Feedback<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Once you have realized the value of employee feedback, the next step is to gather the relevant data.<\/strong><\/span><\/li>\n<\/ul>\n<p>You may conduct a company-wide survey or let the team leaders interview employees one by one. One survey won\u2019t suffice, which is why you should aim at conducting employee surveys at regular intervals.<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Next, verify the information rendered by your customer support agents since it isn\u2019t safe to blindly trust them.<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Match the employee\u2019s feedback data with call logs. You could even review email threads and other documentation related to customer interactions with agents. It may be a prudent business strategy to analyze good as well as bad customer communications to ease the verification process. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Then, create an action plan and get ready for the split test.<\/strong><\/span><\/li>\n<\/ul>\n<p>Divide agents into two groups. Let Group A implement the customer support changes mentioned in the action plan. Leave the other group serve the customers the way they had been doing earlier. The plan that helps your business earn some CSATs is the one that your organization can adopt moving forward.<\/p>\n<hr \/>\n<p><strong>Related Read:\u00a0<a href=\"https:\/\/www.proprofssurvey.com\/blog\/improve-work-environment-using-employee-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Improve Work Environment Using Employee Feedback<\/a><\/strong><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Agent_Feedback_Customer_Feedback\"><\/span><b>Agent Feedback <\/b><b>=<\/b><b> Customer Feedback<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your agents feel valuable when you ask for their feedback on customer support. It makes them feel special when you value their opinion. Remember,<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Employees play a vital role in projecting an enhanced brand image with their improved productivity and performance. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">When customer success managers and system administrators obtain employee comments about the workplace and customers, they get to learn the current position of the company effectively. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may ask your customer support agents about the company culture, the relationship they share with the management, and what they think they need to perform well in their given roles. Let them <span style=\"text-decoration: underline;\">share new\u00a0innovative perspectives and approaches that may lead to game-changing results<\/span>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your agents can even share their views on the declining customer service experience and reasons behind it. <strong>High employee attrition rate, broken customer support processes, and poor customer management<\/strong> may be a few of the reasons. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Employee feedback can, indeed, transform and revolutionize your customer\u2019s service experience from the inside out. Gathering data and information isn\u2019t enough. <strong>Collect data from your agents, verify and analyze it, and plan and act on the same.<\/strong> Leverage your organizational growth and deliver an excellent support experience to your customers with your employees\u2019 feedback.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizations gather customer experience data through CSAT (customer satisfaction) surveys that are built into their help desk ticketing systems. Conducting such surveys helps them in finding out the challenges faced by customers over time. Gathering data from customers helps to improve their service experience as well. On the contrary, employee feedback is often ignored by&#8230;<\/p>\n","protected":false},"author":14,"featured_media":31626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-16759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Improve Customer Experience with Employee Feedback<\/title>\n<meta name=\"description\" content=\"Learn how to improve customer experience by leveraging employee feedback. 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