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How to Build a Customer Retention Strategy

Are you burning thousands of dollars in advertising your product to prospects? Are your marketing efforts falling face first? Are quality leads difficult to generate?   Well, it’s time to make a big ‘U-turn’ and look towards your most important business asset- your existing customers.  Existing customers drive your business forward one transaction at a time....
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5 Golden Rules for Customer-Centric Copywriting Your Support Reps Should Use

Your company is the best in the business. You have world-class products because you buy from the best suppliers using top-notch materials. Everyone buys from you and your competitors cannot even come close in matching your quality and product range! Strangely, for some reason, you can’t increase your market share and move forward. Even though...
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Leverage Your Business Growth with Customer Emotions

Identify and understand a customer’s drive and needs. It is an indispensable exercise that a business needs to do to ensure their long-term success. Most of the buyer’s decisions are influenced by their emotions. Tapping into consumer emotions can, thus, give you a significant edge over your competition; allowing you to flexibly pivot your business....
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6 Simple Customer Support Strategies For Small Businesses

Customer support is an important area for any business. No company can do without delighting its customers. Particularly today, when reviews for companies can be posted so easily on the internet, helping your customers as soon as problems arise is a crucial element to running a successful business. Customer service is one of the few...
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How to Improve Customer Experience Using Employee Feedback

Organizations gather customer experience data through CSAT (customer satisfaction) surveys that are built into their help desk ticketing systems. Conducting such surveys helps them in finding out the challenges faced by customers over time. Gathering data from customers helps to improve their service experience as well. On the contrary, employee feedback is often ignored by...
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Tête-à-Tête with Annette Franz, The Customer Experience Veteran

Customer support has become the topmost goal for any business. No company can afford to ignore the growing significance of customer support in times of today. Your competitors go from post to pillar to get hold of your customers. Customers prefer brands that delight them with excellent customer service and faster issue resolution. Here’s a...
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Follow These Rules for Great Customer Service

Do you run away from the questions of your customers?  Do you feel you are incapable of delivering good customer service?  Are you witnessing a steady loss of customers?  If the answer to all these questions is “yes”, your business is surely in big trouble, my friend! It’s high time you realize the value of...
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These 5 Trends Will Define Great Customer Service

More than half of 2020 has passed and emerging trends in customer service show that more and more businesses are getting stronger on this front. 96 percent of consumers across the globe say customer service is an important factor in their choice of loyalty to a brand. This implies no business can ignore the value...
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Understanding Consumer Psychology for a Delightful Customer Service Experience

As a business, you need to learn that there is a strong relationship between customer service and consumer psychology. Humans have varied emotions and more complex minds. When you comprehend the needs and feelings of your customers, offering them fantastic customer service experience becomes a cakewalk. Businesses delivering excellent customer service experience know about their...
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Experiential Branding Matters Because “She” is the Influencer

Do you remember the first time you fell in love? I remember the first time I fell in love. I was 15 years old and was head over heels for my hockey player boyfriend. Right before I would meet him, I could feel the butterflies in my stomach, my sweaty palms, the goosebumps on my...
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