Sachin Sen

You have heard the phrase “worth their weight in gold”, haven’t you? Why do you think it exists? Gold has a strong universal appeal. It is bright, shiny and rich in its color. There’s something to the way it looks that makes us want to have a piece of it. Although used in various other...

“Customer service should not be a department. It should be the entire company.” — Tony Hsieh, CEO of Zappos Assisting customers is a straightforward practice in essence. In fact, it is inherent to any business activity and is a natural process whenever customer interaction occurs. For instance, you run an offline store, you talk to...