Jared Cornell

Remember the time when you ran into a faulty product and wanted to contact the business for support? While one of your friends suggested reaching their call center team, others advised contacting their help desk.  And you thought to yourself – “After all, what is the difference between call center and help desk? Aren’t they...

As one of the very few context-aware help desk software available in the market today, Zoho Desk has helped businesses deliver personalized experiences. It is indeed a commendable tool that does not cost you a fortune.  But if you have tried Zoho Desk and feel it does not come close to your business needs, don’t...

Let’s be honest, customers don’t contact a business out of pleasure. When was the last time you went on a vacation and felt like speaking to a customer service representative? Yes, almost never!    Customers contact you when they need assistance or simply when they are mad. The last thing they will want is a conversation...

When you talk about customer service tools, there are certain tools that dominate the market today. Freshdesk not only happens to be one of them but forms the cream of modern help desk tools. But, wait a minute. Despite its golden reputation, why are thousands of users looking for Freshdesk alternatives or software cheaper than...

If you are a marketing pro or a customer service professional, chances are you have already heard about Intercom. The tool offers the power and flexibility you need to provide personalized support at scale and onboard new customers with ease.  However, despite its excellent set of features, a single question has often baffled most Intercom...

Raise your hand if you feel your customer service department is perfect and there is nothing more you need to improve upon.  Hands still on the mouse?  Yeah, we thought so.  Customer service teams around the world feel they work hard, treat their customers right, put in extra hours, but still don’t seem to go...

If you are in the customer service industry, chances are you have regretted sharing emails just seconds after hitting the send button.  Maybe it was simply because of poor grammar or because you forgot to mention something as important as the product ID of the purchase. Yes! We have all been there.  So is there...

There was a time when customer complaints and queries were dealt with as and when they came with little to no record of them.  However, today things are much different. Right from powerful chatbots to automated workflows, the best customer service software has revolutionized how companies interact with their customers.  There is no doubt that...

Do you just assume you already know who your customers are and what they want? Do you have any strategies in place to target different customers differently?  Whether you are a marketer looking to target your niche audience or a product designer striving to create eye-catching products, understanding your customer base is the first step...