Jared Cornell

Every business exists as long as it has customers. But what if these customers decide to part ways due to underlying reasons such as inefficient support process, defective products, or poor engagement?  Customer churn refers to the number of customers who cease to buy from your business. Even small month-on-month increments in customer churn can...

For every organization, customer support should be a top priority as it has the potential to make or break any business. When you respond to the queries of your customers on time and resolve their issues promptly, it yields a gratifying experience. When the customers are happy with the services, your business is expected to...

Often, we use the term “help desk” to refer to all kinds of customer assistance services, including technical issues as well. In fact, in everyday life, people throw around the words “help desk” and “technical support” almost interchangeably. However, did you know that there’s a sharp line of difference between the help desk and technical...

If you can’t measure it, you can’t improve it.                                   William Thomson, Lord Kelvin Read, absorb this quote and let’s answer a question- Do you follow specific customer service objectives as parameters to gauge the performance and efficiency of...

There are two kinds of support professionals in this world. First are the ones who argue that help desks and service desks are completely similar in their function. However, there are also those who would bet their life that there are stark differences between the two.  So in this battle of help desk vs. service...

For every $1 you invest in customer experience through help desk and similar platforms, you can reap a return on investment of $3. So it makes sense to leverage on a support desk software to grow your customer experience. After all, you cannot afford bad customer service. U.S. companies lose more than $62 billion annually...

The benefits and importance of customer service are aplenty and if you think you can count them on your fingertips, you might want to think again.  Whether it is about retaining your existing customers, resolving issues instantly with customer support software, or lowering attrition among your support team, excellent customer service can do wonders for...

What’s your impression of good customer service?Most businesses do their best to serve their audience in the most effective way possible. The customers demand greater efficiency, so businesses compete to deliver it. According to Customers 2020: A Progress Report by Walker, consumers will consider customer service to be more important than product and pricing by...

Bundling? Free shipping? Suggested items? All of these eCommerce strategies work toward the same goal: getting customers to buy more on each visit, increasing the average order value. And they hold an important place in boosting revenue for your eCommerce brand. But what about increasing the lifetime value of your customers? Focusing on increasing order...

Customer journey mapping has become such a buzzword in business that 34% of companies are already implementing it into their customer service. However, the idea behind mapping the customer journey is quite intuitive. It’s an abstract thing that helps you visualize how customers are converting. While innovative at the time the idea was introduced, the...